Category: Pricing

The Idea of Value-Based Marketing Requires Firms To Charge a Price That Reflects the Personal Value Customers Perceive

Marketers work with customers to create, develop, and evaluate advertising campaigns. Companies also use various strategies to attract new customers and retain existing customers. One important factor is the personal value equation,...

Sales – A General Understanding

In business operations, marketing is an essential part of operations and handles the role of understanding and meeting the needs of the customers. Marketing helps in identifying potential buying segments, understanding the...

How Do I Know What Price To Set?

In this day and age, it seems everyone is either buying or selling products online. Either as small online businesses, or a merchandise as a part of a social media marketing plan,...