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How To Add Negative Keywords In Google Ads

Negative keywords play an essential role in the success of Google Ads campaigns. They are words or phrases that you add to your account to exclude your ad from showing up when people search for those terms. By adding negative keywords to your campaigns, you can make sure that your ads are only shown to the most relevant audience, increasing the chances of them clicking and converting to your website.

This can lead to higher conversion rates, lower costs per click and a better overall return on investment. Additionally, using negative keywords can help you avoid wasting your budget on irrelevant searches and improve the quality score of your ads, which can result in lower costs and higher ad positions. 

Overall, incorporating negative keywords into your Google Ads strategy is essential for effective campaign management and maximizing the return on your advertising spend. Explore what negative keywords are, and how to use them in your ads campaign.

What are negative keywords?

Negative keywords are keywords that you can specify to exclude or prevent your ads from appearing in response to certain search queries or phrases. This means that when a user searches for a term that contains your negative keyword, your ad will not be displayed, even if it is relevant to the search query. Negative keywords help you focus your advertising efforts and reduce unnecessary spending by ensuring that your ads are only shown to people who are interested in your products or services.

Types of negative keywords

Negative keywords are keywords that you can use to exclude certain searches from triggering your ads. Some common types of negative keywords include:

  • Brand keywords: Keywords that contain your brand name or products. This helps you avoid showing your ads to people searching for your brand, who are likely already familiar with your company.
  • Competitor keywords: Keywords related to your competitors to avoid ads appearing in search results for those brands.
  • Misspelled keywords: Common misspellings of your target keywords, to prevent your ad from appearing for irrelevant searches.
  • Generic terms: Generic terms that are not directly related to your products or services, such as “free” or “cheap”.
  • Irrelevant keywords: Keywords that are not related to your products or services, such as “jobs” or “careers”.
  • Outdated keywords: Keywords that are no longer relevant to your business, such as old product names or discontinued services.

How to Find Negative Keywords?

how to add negative keywords in google ads

Finding negative keywords can be a bit of a challenge, but it is worth the effort. Here are some tips on how to find negative keywords:

  • Use Google’s Keyword Planner: Google’s Keyword Planner is a free tool that helps you find keywords related to your business. You can use this tool to see what keywords people are searching for, and then exclude any keywords that are not relevant to your business.
  • Look at your search query report: Your search query report shows you the actual keywords that people used to trigger your ad. By looking at this report, you can see which keywords are not relevant to your business and add them as negative keywords.
  • Use competitor research: Look at the keywords that your competitors are using, and exclude any keywords that are not relevant to your business.
  • Use common sense: Think about what words or phrases someone might use to find a business like yours, and exclude any keywords that are not relevant.

How to use negative keywords in Google Ads?

Negative keywords are an important part of any Google Ads campaign, as they help you avoid showing your ad to irrelevant audiences. Here’s how to use them in your ads:

  • Identify Relevant Negative Keywords: Start by identifying the keywords that you do not want to trigger your ads. For example, if you sell shoes, you may want to add “free” as a negative keyword so your ad is not shown to people searching for “free shoes.”
  • Create a Negative Keyword List: Once you have identified the keywords, create a list of negative keywords and group them into relevant categories.
  • Add Negative Keywords to Your Campaign: Go to the Keywords tab in your Ads account and click on the “Negative Keywords” section. Here, you can add negative keywords to your campaign or create a negative keyword list that you can use across multiple campaigns.
  • Monitor Your Results: Regularly monitor your ad campaign performance to see how your negative keywords are impacting your results. If you see a drop in conversions, it may be time to add more negative keywords to your list.

The Impact of Negative Keywords on Ad Performance

As a digital marketer, using negative keywords is an essential aspect of managing and optimizing your ad campaigns. Negative keywords are words or phrases that you specify as not being relevant to your ads, ensuring that your ad does not show up for irrelevant searches. This helps you avoid wasting your budget on clicks from people who are not likely to convert and improves your overall ad performance.

In short they give the benefits of:

  • Negative keywords help to exclude irrelevant search terms from triggering your ads.
  • This helps to improve the relevance of your ad to potential customers.
  • Negative keywords can help to lower the cost per click and increase the quality score of your ads.
  • Targeting the right audience with relevant keywords will result in better click-through rates and higher conversion rates.
  • Neglecting negative keywords can lead to wasted ad spending, low engagement, and low return on investment.
  • Regularly reviewing and updating your negative keyword list can help to continually optimize ad performance.
  • Save money: Google charges you every time someone clicks on your ad. When excluding irrelevant searches, you can save money by not paying for clicks from people not interested in your products or services.
  • Improve your click-through rate (CTR): CTR is the ratio of clicks to impressions or the number of times your ad appeared in searches. By using negative keywords, you can increase your CTR by making sure that your ad is only shown to people who are interested in what you have to offer.
  • Improve your conversion rate: The conversion rate is the percentage of people who clicked on your ad and took a specific action, such as making a purchase or filling out a form. When using negative keywords, you can improve your conversion rate by making sure that your ad pops up only for those likely to take action.

Final Thoughts

The use of negative keywords Google Ads is a crucial aspect of successful advertising campaigns. Negative keywords prevent the display of irrelevant ads to users, reduce the waste of advertising budgets, and improve the overall quality of the ad experience. Using negative keywords, advertisers can ensure that their ads appear to the right audience. Furthermore, it ensures that their budget spent is worth the money.

Negative keywords also help to increase the click-through rate, conversion rate, and overall return on investment of an advertising campaign. So you must learn how to add negative keywords in Google Ads. With the importance of digital advertising continuing to grow, it is essential for advertisers to understand the power of negative keywords and how to effectively use them in their campaigns.


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