Ads, ads, ads! You can’t scroll through your social media feed anymore without seeing them. And while it can be tempting to throw all your ads into one big group and call it a day, you’ll get better results if you take the time to organize them. So, which statement is true when structuring ad groups?
What Are Ad Groups?
Think of ad groups as the pile of folders you have on your desk. In each folder, you have a specific set of papers that all belong together. The same concept applies to ad groups in your Google Ads account: each group contains a set of ads that are related to one another.
When you create ad groups, you’ll be able to target your ads more effectively by grouping them according to the product or service you’re selling, the type of customer you’re targeting, or the keyword(s) you’re targeting. This makes it easier for people to find your ads because they can see all the ads for a specific product or service together. It also helps ensure that your ads are relevant to what people are looking for.
What Are the Reasons for Structuring Ad Groups?
Relevancy
When you structure your ad groups, you can ensure that the ads in each group are more relevant to your business. This will make it easier for customers to find exactly what they’re looking for and make the best purchase decision possible.
For example: if you have a clothing store online and are selling shirts, then when someone searches “black t-shirts,” he might not get any results from his search because black shirts aren’t part of his brand’s product line. But if there were two ads with similar keywords but different landing pages (for example: one page shows men’s clothes while another page shows women’s clothes), this would help him narrow down his options based on gender preferences or style preferences—and ultimately lead him towards an offer that is more relevant than others!
Specificity
Specificity is one of the most important benefits of ad groups. You get to be very specific in your targeting, and this helps you reach exactly who you want to reach.
For example: Let’s say that you sell shoes on Amazon and have an ad group named “Shoes.” This means that when someone searches for “shoes” or “shoe sale,” they will see ads from your shoe store front page (the product page). But if someone searches for “sneakers,” then those people won’t see any ads from the shoe store front page at all—they’ll only see links pointing back out to their product pages again! In other words: The more specific our goal is in defining our audience (and therefore how we can target them), the better results we’ll get by using ad groups instead of broad-based strategies like keywords or audiences
Easier to Track Performance
When you structure your ad groups, you can get more granular data about which ads are performing best and why. For example, if one of your ads does well on Facebook but not Google, it’s easy to see which site(s) it performs better on because each social media platform has its own unique reporting tools. You’ll also be able to easily identify the campaigns driving these successes—if an ad campaign was successful in 2018 but had a poor start in 2019 (or vice versa), then you’ve found an area where improvement can be made quickly!
Easier to Identify Issues
You can easily see what’s working, and which ones aren’t. This will help you identify issues with your ads.
You’ll know if an ad group is performing well or not, so that you don’t waste money on those campaigns that aren’t performing as well as others.
You’ll also be able to tell which ads are getting clicks—and which ones aren’t. And finally, you won’t have any doubt when it comes time for optimization: knowing exactly how many impressions and clicks each one of your ad groups has earned will give your team confidence in their decisions about what gets tweaked next
Better for Experimentation and Automation
By structuring your ad groups and campaigns, you can experiment with new ads, keywords, and landing pages. You can A/B test ad copy and landing pages. You can set up automated bidding so that your bids are adjusted automatically based on performance data from the first page of search results (or whatever other metrics you want).
Furthermore, you can set up automated rules for your ads: “If it’s an auto-play video or audio file then play it in full-screen mode; if it’s a banner ad and the user scrolls down past 50% of the text size then make them go back to full screen mode; etc…” This way you don’t have to manually come up with different versions of each type of creative—you just use one template across all ad types!
Better for A/B Testing
A/B testing is one of the most effective ways to experiment with your ad copy, landing pages and bids. By testing different combinations of these elements, you can optimize for a specific outcome.
For example, let’s say that you have an e-commerce site that sells men’s shoes online. You want to test the effectiveness of different ad copy headlines on Facebook ads targeting men between 18 and 40 years old who live in Australia (the country where your business is based). You could create separate groups for each headline using Facebook’s built-in audience definition tool, then create new ads with each headline and run them against those audiences simultaneously until you find one that performs best in terms of click-through rate (CTR).
More Opportunities for Optimization
You can also use the ads to test different combinations of ad copy and keywords, as well as landing pages. This is especially helpful if you’re trying to find a new way to target your audience or identify the best time to run an ad campaign.
By creating multiple versions of each ad group, you have more opportunities for optimization within your account. For example:
- You can try out different versions of carousel ads (which are great because they allow users to browse multiple images at once)
- You might want to test longer-form video ads in addition to standard text-based ones
Better Audience Targeting
One of the best benefits of structuring your ad groups is that you can target specific groups of users. For example, if you want to reach people who are interested in travel, then you could create an ad group targeting “Travel” and another targeting “Cars”. You can also use this feature to target users based on their location or device type.
This allows advertisers to optimize their campaigns based on the interests and behaviors of their audience members (or customers). In other words: by grouping up similar demographics together into relevant categories, advertisers will be able to better understand what kind of content appeals most among them—and therefore improve campaign performance by creating more effective ads!
Easier to Scale Account Structure
One of the biggest advantages of structured advertising is that you can scale your account structure. If you have an ad group with three ads in it, and one of those ads is performing poorly, then it would be easy to remove that particular ad from all future campaigns and place it back into another ad group. This brings us to another benefit: account scaling.
Account scaling refers to the process of moving existing customers from one campaign or account type (like remarketing) into another (such as display). This allows advertisers who use different strategies across multiple channels like search engine marketing [SEM] and social media marketing [SMM] etc., combine them under one roof so they don’t need separate analytics reports for each type!
How Should You Structure Your Ad Group?
Structuring your ad groups is just as important as the content you put into them. When done right, your ad groups can create a blueprint that allows your ads to be more organized, efficient and successful. So how should you structure them?
The key to effective ad groups is to keep it simple and organized. You want to create an ad group for each of your target keywords so that each of your ads can be tailored to the specific keyword. This will help ensure that the most relevant ad appears for that keyword and maximize the chances of it being clicked on by searchers.
Another tip is to split up high cost keywords from low cost ones. By doing this, you’ll be able to manage each set of keywords separately and optimize their performance more effectively. Finally, make sure that all ads within an ad group are closely related, as this will make it easier for Google to match them with related searches.
How to Monitor and Optimize Your Ads
When it comes to monitoring and optimizing your ads, one of the key things to keep in mind is that it’s best to organize your ad campaigns into ad groups. This means that when you create a new campaign, each of your ads will belong to its own specific ad group. This makes it easier to track performance, tweak keywords, adjust bids, and test different ideas.
You can then take it to the next level by creating multiple ad groups for each campaign. For example, if you’re running an advertising campaign for a product launch, you could create one ad group for the launch itself, and then separate ad groups for each product featured in the campaign. By doing this, you’re able to track performance and optimize each aspect of your campaign independently—which leads to better results overall.
Frequently Asked Questions About Structuring Ad Groups
You may have a lot of questions about structuring ad groups, and you’re not alone. Let’s tackle some of the more frequently asked questions.
Do I really need to structure my ad groups?
The simple answer is yes. Structuring your ad groups allows you to better organize and manage your campaigns, which ultimately translates into better performance.
What else can I do to improve performance?
Good question! You can create more specific ad groups that target different sets of keywords or audiences. This will help ensure that your ads are tailored for each group and will also help maximize the impact of your budget.
Are there any tips for structuring my ad groups?
Yes, there are some tips for structuring your ad groups that should help with improved performance. To start with, try to create ad groups based on similar topics or user intent so that you can tailor ads specifically to each group’s needs. Then, ensure that you have enough keywords in each group so that your ads can reach a range of users searching for different terms related to the topic at hand.
How Many Ad Groups Per Campaign?
It is not recommended to exceed 200 ad groups per campaign when you are testing the campaign. However, you can add more ad groups later on after the campaign has been running for a while. It is also important to note that ad groups should be a maximum of two or three words, this is in an attempt to prevent ad groups that are too long.
Ad groups are a useful tool for classifying your advertisements just like folders are a useful tool for classifying your files. Whether you’re creating a new AdWords or Bing campaign or you are reorganizing an existing one, you will likely find that ad groups can be a useful tool for making it as easy as possible to organize and manage your advertisements. Ad groups are organized by campaign, so if you have a lot of ad groups per campaign, it can get tricky to keep them all straight. However, if you have a limited number of ad groups per campaign, such as a maximum of one ad group per campaign, it is easier to keep track of the entire campaign.
Google Ads Campaign Structure
Making a google ads campaign structure is much easier than you originally thought. You first need to figure out the goal of your campaign. What do you want to accomplish? What are you trying to sell? Once you’ve figured out your goal and what you want to sell you need to come up with ad groups. This is where your keywords come in. Pick out 5 or 6 keywords that you want to target. Also add in some negative keywords to avoid getting irrelevant clicks. Once you’ve set up your ad groups you need to decide what types of ads to use. Do you want to use an image ad? A video ad? Are you going to use a shopping ad? These are all important questions to ask yourself.
Conclusion
Here’s the bottom line: You can create tighter, more effective ad groups by using one of two structures. Theme-based ad groups are the best way to create tight, effective ad groups. Location-based ad groups are a great way to target ads to a specific audience, but they can be less effective because they’re not as tightly focused.
