Category: Market Segmentation

Organizational Issues of Mergers and Acquisitions

When merging, organizations must bring together their technologies. Not all businesses use the same software (and hardware) to make sure everything is running smoothly. However, if they wish to merge, they will need...

Importance Of Managing The Marketing Mix Effectively

What Is The Marketing Mix? In an age of information, marketers need a solid marketing mix to ensure they can reach their target audience. The term "mix" has been used in marketing circles...

Retain Long Term Customers by Using Market Segmentation

Several concepts are applied by marketing specialists in an attempt to attract and retain consumers. For customer retention, the STP process has arguably the most impact on results. This article aims to...