Category: Research

Advantages of Forming Effective Market Research for Small Businesses

Marketing research is an integral part of the strategic marketing planning process. Marketing research is the detailed analysis, collection, and evaluation of quantitative and qualitative data concerning marketing services and products. The...

Brand Morocco Case Study – Marketing Plan for The Textiles and Apparel Industry

MATIC (Moroccan American Trade and Investment Council) has identified thirteen business sectors where Morocco has a competitive advantage and of those, five had been identified which they felt had a high potential for success:...

Study: Organizational Use of The Virtual Workplace

Organizational use of virtual workplaces has increased drastically over the last several years. Despite increases in this work setting, few quantitative studies have been undertaken to assess the overall problems that can...

How to Conduct Research for Niche Marketing

If you have already chosen a topic for your website, the next step is to build a marketing campaign for an affiliate product. Marketing campaigns are a little different but a pretty...

Modern Marketing Toward Children

Adults are not the only consumers any longer. Marketers spend $600 billion dollars a year in marketing to children.  It is not until age eight that children finally understand but when they are...

Organizational Issues of Mergers and Acquisitions

When merging, organizations must bring together their technologies. Not all businesses use the same software (and hardware) to make sure everything is running smoothly. However, if they wish to merge, they will need...

Using Client Response From Your Market Research

Most businesses try different tactics to attract a steady flow of customers through their doors. They depend on marketing research, analytics, and their personal experiences to try and develop the appropriate marketing...

Rauxa Direct Marketing Tips for 2021

In looking ahead to 2021 and the brewing economic recovery, it is essential to understand what happened in 2020 and how it will shape the next 12 months. Don't take a one size...