Category: Research

Study: Organizational Use of The Virtual Workplace

Organizational use of virtual workplaces has increased drastically over the last several years. Despite increases in this work setting, few quantitative studies have been undertaken to assess the overall problems...

How to Conduct Research for Niche Marketing

If you have already chosen a topic for your website, the next step is to build a marketing campaign for an affiliate product. Marketing campaigns are a little different but...

Modern Marketing Toward Children

Adults are not the only consumers any longer. Marketers spend $600 billion dollars a year in marketing to children.  It is not until age eight that...

Organizational Issues of Mergers and Acquisitions

When merging, organizations must bring together their technologies. Not all businesses use the same software (and hardware) to make sure everything is running smoothly. However, if they...

Using Client Response From Your Market Research

Most businesses try different tactics to attract a steady flow of customers through their doors. They depend on marketing research, analytics, and their personal experiences to try and develop the...

Rauxa Direct Marketing Tips for 2021

In looking ahead to 2021 and the brewing economic recovery, it is essential to understand what happened in 2020 and how it will shape the next 12 months.

How To Identify Your Macroenironment Using a PEST Analysis

The external factors that impact a firm’s decisions or their marketing strategies are known as the macroenvironment. Assessing these factors is an important part of market research that a firm...

Market Research Examples – Simple User Personas Are Not Always Simple

Marketing research is a vital component of the success of any business. It allows companies to establish and define their target audience, conduct market research, set marketing objectives and adjust...