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The study of a market to produce clear data, both qualitative and quantitative, that can help the researcher understand better the different aspects of consumer behavior and how it is affected by marketing strategies and concepts.
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What is a Marketing Research Test Group Membership?

Focus groups, also known as product testing groups or marketing research groups, are a great way to be part of the industrial testing field.  Consumers...
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Advantages of Forming Effective Market Research for Small Businesses

Effective market research is an integral part of the strategic marketing planning process. Marketing research is the detailed analysis, collection, and evaluation of quantitative...
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Brand Morocco Case Study of Moroccan Textile Industry – Marketing Plan...

MATIC (Moroccan American Trade and Investment Council) has identified thirteen business sectors where Morocco has a competitive advantage and of those, five had been identified which...
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Study: Organizational Use of The Virtual Workplace

Organizational use of a virtual workplace has increased drastically over the last several years. Despite increases in this work setting, few quantitative studies have...

How to Conduct Research for Niche Marketing

If you have already chosen a topic for your website, the next step is to build a marketing campaign for an affiliate product. Niche...
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Modern Marketing Toward Children

Adults are not the only consumers any longer. Marketers spend $600 billion dollars a year in marketing toward children.  It is not until age eight...
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Organizational Issues of Business Mergers and Acquisitions

When merging, organizations must bring together their technologies. Not all businesses use the same software (and hardware) to make sure everything is running smoothly. However,...

Using Client Response From Your Market Research Results

Most businesses try different tactics to attract a steady flow of customers through their doors. They depend on market research results, analytics, and their...
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Rauxa Direct Marketing Tips for 2021

In looking ahead to 2021 and the brewing economic recovery, it is essential to understand what happened in 2020 and how it will shape...
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How To Identify Your Microenvironment Using a PEST Analysis

The external factors that impact a firm’s decisions or their marketing strategies are known as the macroenvironment. Assessing these factors is an important part...