Using Snapchat Stories to Increase Brand Presence: A Guide for Brands

Use Snapchat stories to promote your brand.

 Snapchat stories have created a new way for brands to connect with their audiences. While they do not last for more than a day, they can have a significant impact. But for the best results, you need to know how to use them well. This article will guide you on using Snapchat stories to increase your brand presence.

What are Snapchat Stories?

Whenever you add a picture on Snapchat, your followers will see it. If you add a couple of them, they see them all. Snapchat stories are a collection of images and videos posted daily, often with their stories and comments. 

Unlike the regular snaps sent to an individual, Snapchat stories are shared with all your followers. If you set your Snapchat stories to “Public,” people who follow you can see the story even if you dont follow them back.

How Brands Can Use Snapchat Stories

Here are ways in which brands can use Snapchat stories to build their presence.

Tell Brand Stories

Snapchat stories can be a powerful tool for telling a brand’s story. Brands can create a story, post it, and see how their followers will react in real time. They can use Snapchat stories to market their products, update customers on offers, and do much more. By keeping customers updated, brands can maintain relationships with their customers.

Show Behind-the-scene Activity

You can also use product stories to show your followers the behind-the-scenes activity of your brand. This could be the production process, the office culture, or an event.  This can help you show how the magic happens or the team behind the action.

Live Events

Snapchat stories are an excellent choice for hosting live events. This way, those not participating in the event can stay updated on what is happening. Even after the event is over, you can still give a recap of how it unfolded. 

Provide Product Teasers

 Snapchat stories themselves last for 24 hours. This makes them suitable for providing product teasers and creating a buzz on the launch for an upcoming product launch. 

Use Instagram stories to announce new product arrivals.

Steps in Creating the Perfect Snapchat Story

Here are the steps to follow when creating a Snapchat story:

Plan For The Story

You will need to create a story that is outstanding if it will resonate with your audience. If you use disorganized or irrelevant pictures, they will not draw interest. You should have a topic, theme, or design for your story. The photos or videos should be in sequential order. They should flow coherently and sequentially from one picture to the other.

Use Brief Stories

The young generation who patronizes SnapChat does not want to be bored with long stories. They prefer short stories that go straight to the point. Ensure that the stories are also clear and concise. The story’s main point should be delivered in the first few seconds.

Use Geofilters And Lenses To Improve Your Stories

If you aim to use your Snapchat pictures for a campaign, the geo-filters and lenses can be great tools to polish them. Geofilters enable you to modify and enhance features. You can add 3D effects, filters, characters, or objects to your images with lenses.  

Add Story Doodles

GenZ and millennials appreciate creativity and uniqueness. This is why one of the elements of Snapchat is playfulness. You, too, can add playfulness to your Snapchat stories by adding doodles over them. After all, there is a reason why that feature exists.

With its proper usage, you can make the story unique and memorable. This is also a great way to add a sense of humor and let the young generation resonate with your brand.

Connect Emotionally With Your Audience

You will need to find stories that resonate well with your audience. One of the ways you can do that is by creating stories that matter and connect with them emotionally. Delighting and stirring emotions can help you strengthen your attachment with your followers.

Try a Snapchat Takeover

How about working with an influencer who takes over your story creation for a few days? This can be a good plan to reach a new audience. Besides, audiences can appreciate stories created by people they know and relate to. Working with an influencer can spark your snaps and bring a new angle to your stories.

Snapchat stories can help you target GenZ.

Wrapping Up

As of 2023, Snapchat has over 500 million monthly active users. With over 40% of its users aged between 13 and 34, its stories feature is an excellent choice for brands targeting a younger demographic. By following this guide, brands can use Snapchat stories to build their presence.

Benjamin is a writer with over ten years of experience in the content writing field. He holds a Bachelor's degree in  Journalism from Strathmore University. He writes on various niches such as product reviews, self-improvement, and making mone online. You can find him curled on his couch with a self-improvement book when he is not blogging.