20+ Best Free SEO Tools Small Business Owners Must Try For Ranking

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Are you looking for the best free SEO tools for your small business? If yes then you’re at the right place. Here We will show you some exact how to use and rank your website. If you are an SEO professional or blogger then you might be knowing the importance of tools.

Tools are the best friend of any SEO executive or blogger because only tools are the ones that can help them to analyze each and every step of the efforts they are putting on their website. But the problem is today tools are not freely available, they are premium. Even if you want a trial version of these tools, you have to pay a few dollars otherwise you will not get it.

And it’s very difficult to buy premium tools for beginners or those who are not making money from their website. So, what to do in this situation? We are going to share some amazing free SEO tools which will help you to boost your small business ranking in search engines. The tools which we will be discussing have premium services but they come with completely free packages as well.

Site Audit

Here are some tools you can use to audit your website:

Similar Web

A similar web is one of the best free tools available that will help you in competitor analysis. This will reveal a lot of things about competitor websites like which keyword they are ranking on, the traffic source of their websites, and many more. Similar web is available in both version free and premium. The free version has some limitations like it will not show more than five ranking keywords of your competitor like that.


We are putting this tool on the second number because of its service. Here, in this tool, you just have to enter the URL of your site and it will analyze the whole website and give you the report of your website. This tool will tell you whether your website follows Google guidelines or not.

Google Webmaster

Google webmaster is a tool provided by Google that works as a medium between Google and your site. Whatever changes you will make on your site, Google will detect it with the help of Google webmaster whether it’s about publishing a new post or creating a backlink.

This is the reason why people first submit their website to Google webmaster when they created it. Because until they will not submit the website to the Google webmaster, Google is not going to crawl this website. Google webmaster takes care of all the technical aspects of your website.

Bing Webmaster Tools

Optimize your website for the Bing search engine. Bing webmaster is a tool of the Bing search engine which works in the same way as Google webmaster does. But it will only evaluate your website if you have submitted your website to Bing search engine.

Can I Rank

Can I rank is an online tool that checks all the aspects of a keyword and tells you whether you will be able to rank for this keyword or not. And along with the answer, it will give you the reason too.

Mobile Friendly Test

Website responsiveness is one of the most important factors that has been considered by Google for ranking. Website responsiveness means your website should fit on all kinds of devices whether it’s Android, iPhone, or desktop. This tool will help you to identify whether your website is responsive or not.

Site Liner

Site liner is one of the amazing free SEO audit tools that checks the entire small business website and generates the report with all the pros and cons of the website. So, if you want to do an SEO audit of your site, these tools will be the best for you.


This tool will help you to test the speed of your site and how long your site takes to load and along with this you can also analyze your site and generate a report. This one is similar to the site liner.

These are some common tools that are specifically designed for backlink checking purposes. The interesting part about these tools is that all these are free and you can check the backlink of your site as well as your competitor’s site.

This tool is used for broken link checkers. Broken link checkers are very easy to use. You just have to enter the URL of your site and check and display all the broken links on your site.

These both are the backlink checker tool same as other tools but the interesting part of these two tools is they show some extra information like the industry of the link, how much time content has been shared etc.

Keyword Research

A website will never be where you want it to be without the correct SEO strategy. Keywords are the core of SEO. Here are some free websites you can use to research the keywords you can build your content on.


This is one of the best keyword idea generator tools that will give you a hundred and thousands of keyword ideas from the primary keyword. It scrapes the keyword ideas from different platforms like YouTube, Google, Yahoo, Bing, Amazon from a keyword you have typed. For example, if we type blogging central in the text area then it will show us the different keywords related to blogging central.

Keyword Planner

Even if you have just spent one or half months in digital marketing or blogging, we are sure you might be aware of this tool. But if not then it’s ok, let us explain. So, Google keyword planner is a keyword research tool developed by Google.

Primarily, it has been designed for focusing on the Google Adwords advertising platform. Google Adwords is a platform provided by Google to all the online marketers to promote their product by paying a few bucks to Google. Keyword planner also helps those who don’t want to do paid advertising like Bloggers.

Now, you are wondering. How? You can use a keyword planner for these different purposes:

  • Get related keyword ideas.
  • Know the search volume of the keyword according to the specific area.
  • The difficulty of the keywords

This is also one of the finest tools provided by Google which shows all the trending topics running in the world currently. If you are a blogger then this topic will help you to find less competitive and trending topics for your blog.

Keyword Shitter

Keyword shitter is also a keyword generator tool that generates hundreds and thousands of keywords from a seed keyword. This tool also allows you to download all the keywords in a text file.


This is another keyword generator tool that generates LSI (Latent semantic indexing) keywords. LSI keywords are nothing but keywords related to your primary keyword. For example, Apple and iTunes are the latent keywords. 

Answer the public

Some of you might be knowing this tool but who don’t know for them, this is one of the mind-blowing tools if you are looking for a tool that can give you keyword ideas. Answer the public is an online tool that generates thousands of questioned keywords, long-tail keywords from a single small keyword.

Keyword everywhere

Keyword everywhere is a chrome extension that gives you a number of keywords ideas with its volume search according to the country. When you search for something on Google, along with the result it shows you the list of keyword ideas related to that keyword on the right side.


Kwfinder is one of our favorite tools which is available in both free and premium versions. Basically, this tool is used for keyword research purposes which tells everything about the keyword like the difficulty of the keyword, volume of the keyword, competitors of that keyword, and many more.

Content Optimization

Just like with keyword research, SEO optimization of your content is the key to boosting engagements you are going to get. These websites will guide you through the process.

Plagiarism Checker

This tool is used for identifying the uniqueness of the content. It will identify whether the content is copied from somewhere or it’s original. To perform this operation you have to copy-paste the content in the text area and then click on the check button and it will start checking. You can also upload the file if you don’t want to copy-paste.


Grammarly is a grammar checker tool that is useful for content optimizations. It highlights all the errors you make while writing whether it’s related to spelling, auxiliary verbs, or commas.

Yoast SEO

Yoast SEO is one of the best tools available for doing on-page SEO. It is available in both forms free and premium. If you have installed this plugin in your WordPress dashboard then there is no need of installing any other plugin because it’s a package of all the SEO tools. It provides all the features which any on-page SEO executive is looking for.

Google analytics

Google analytic is a tool provided by Google that shows us all the analytical parts of your website. Using this tool you will be able to see how many visitors have visited your site, what is the bounce rate of your website, from where they have come and many more, lead conversion, and many more things. In short, this tool will show you all the information related to your visitors.


We have discussed more than 20 free SEO tools that are great for a small business. These tools will be very helpful for you all guys and especially beginners. Among these tools, you will get the different categories of tools like keyword research, backlink checker, content optimization, etc. You don’t have to use them all at the same time. Try a few at first, see what works best for you and your brand and implement them into your daily work. You can always update to more advanced tools later on.

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