If you have a product or a service targeting an audience under 35, Snapchat is the right place to reach them. The social media site is popular with the younger demographic due to its unique features. However, it also has many great features that brands can leverage to enhance their reach. One of these is the geo-filters that help businesses improve their local engagement.
What are Snapchat Geofilters?
Snapchats geofilters are snap overlays available to users in a specific region. They show details such as where the photo was taken or an event happening in the location. Studies indicate that over 60% of Snapchatters use them, making them an excellent way for brands to market themselves. Therefore, you may lose out on important traffic if your brand isn’t using geofilters.
The geofilters could be in the form of GIFs, emojis, text, and more. Businesses use them to include their brands, locations, events, and more. A geofilter can also be used to change the color of a snap.
Types of Snapchat Geofilters
The Snapchat geofilters can be categorized into:
- Community Geofilters: These are used to indicate public locations such as schools, universities, or cities. They aren’t used for marketing purposes.
- Business geofilters. These are used by businesses to market themselves. They can be used to engage prospects or bring new business.
- Personal geofilters. Individuals who need geofilters for their accounts can use these to promote their events, such as birthday parties.
How to Create a Geofilter on Snapchat
Follow these steps to add your geofilter:
- Login into your Snapchat and click on “Create Your Own.”
- Choose the kind of geofilter you want to use from the group above. This could be in the form of a logo, GIF, or text announcing an event, the launch of a product, or any other details you want to add.
- Upload the design.
- Select the location where you want the design to be available.
- Send the request to the social media site. Your geofilter will be approved within 3-24 hours. However, if there are many requests, the approval may take longer.
Key Notes for Using Snapchat Geofilters for Business
- Snapchat allows brands to run a geofilter campaign running from one day to a year. You can change the design whenever you need to.
- Snapchat prohibits businesses from using hashtags, people’s images, or their contact information. The app is more strict with business geofilters than personal ones, and adding these details can cause your geofilter to be rejected.
- The cost of the geofilter will rise as the geolocation and duration of the geofilter increase.
- Ensure that the image and text of the geofilters are clear in all lighting before you can submit.
- If you need to change the location or image, you will have to cancel your existing geofilters. So, plan well in advance.
How Businesses Can Use Geofilters
Businesses can use Snapchat geofilters to:
- Announce a special event. Geofilters are a great way to announce and hype an upcoming event. When doing so, highlight why people should attend or your business’s products or services.
- Announce a product launch. If you have an upcoming product you want to launch, geotargeting can help create a buzz around it.
- Targetted marketing. Geofilters enable businesses to offer targeted marketing and advertising. This can help you cut costs on your ad spend as you only reach your target audience.
- Promote a charity event. When geofilters are used for a live event, it helps the audience to connect with the brand. When doing a charity event, they can help build awareness of the positive impact your brand is bringing.
- Enhance interactions. Geofilters are a great way for businesses to improve their interaction with customers. It provides a human face for your brand and helps customers in your area connect emotionally with it.
Cost of Snapchat Business Geofilter
The average cost of a Snapchat business geofilter is $5 to $20 per day for a zone the size of a suburb. If you are running several geofilters in the same zone, you will charged individually for each of them. As we noted earlier, the bigger the size of the zone, the higher the geofilter cost.
Wrapping Up
Snapchat geofilters are a great way for brands to market their products or services at an affordable price. Additionally, they are an excellent choice for targeting a particular location. By following our guide, brands can use geofilters for local targeting.
