App Store Optimization Strategies

Nowadays, there are billions of mobile phone users, and that number is growing yearly, creating a sizable market for the development and consumption of apps. There are already over four million apps listed on the Apple App Store and Google Play Stores, so if you’d like to drive mobile app installs and interaction, you’ll have to become creative about advertising your app. Here is our 7-Step App Store Optimization (ASO) Guide to help you increase your app’s strategies, presence and performance.

What does “app store optimization” mean?

App Store Optimization Strategies
Photo by James Yarema

App Store Optimization (ASO) is the process of making changes to an app’s download page in order to increase exposure and drive more downloads. The Apple App Store (iOS) and the Google Play Store are the world’s two most popular app store systems (Android).

ASO is essential for sticking out in a crowded app market whether you are developing an app or already have one available on the market.

10 Tips for Optimizing Your App Store

Your software needs to follow these ten  fundamental guidelines to be optimized for the app store. You may effectively promote your app, find out who your main competitors are, and advance your app by using the advice in this article.

1. Choose appropriate keywords

Finding the appropriate keywords for your target audience is crucial. You must identify the keywords that your prospective customers are using, ideally along with those of your main rivals.

2. Improve Your Title and Description

The most crucial piece of metadata you can employ to increase downloads is the title. Make an effort to keep your title under 25 letters so that it appears in its entirety on the app browse window. In order to enhance downloads, a title should be unique. Your app will be simpler to find if you use the name of your business and your primary keyword.

3. Incorporate Strong Icons and Screenshots

You can gain an advantage in the app store by using eye-catching images. Select an app icon that will be recognizable for your brand and be simple to recognize. To avoid confusing potential clients, try to pick colors that are different from those of your biggest competitors.

4. Include a video

A video on the website for your app can boost downloads by 35%. More than just your titles and your visuals’ (30%) optimization may be seen in this considerable boost. Your ranks rise in tandem with every increase in downloads.

5. Examine Your Competitors

While knowing your rivals and their business strategies is crucial for every successful company, it is more crucial in ASO. You should choose the ideal genre for your app before adding it to the store.

Your app should be actively connected to websites that are pertinent to your app and have authority in accordance with Google’s current algorithm guidelines in order to build the best backlinks. The ALT (Alternative Text) tag can be used to create backlinks in both text and image form.

7. Encourage Downloads and Traffic to Your App Store Page

You may send visitors directly to your app store pages by hosting your app data on a site that is SEO focused. By using this website for your app, you may improve your Google ranking and give people who are just performing a simple online search another way to find and install your app.

8. Make your app listing localized

A “one-size-fits-all” strategy just won’t work in the field of global marketing. Only 31% of app sales today are made by people in North America. Even when they are fluent in English, 72% of buyers outside the English-speaking globe choose to shop in their own language. In other words, if your target market is outside the English-speaking community, you should think about tailoring your brand’s language and communication to meet their demands.

9. Frequently update

Customers that use mobile devices seek out apps that are regularly updated based on user feedback and are continually getting better. Apps that are frequently updated are viewed as having a better value and being more customer-centric by both the app store and the user.

10. Appreciate reviews and comments

Last but not least, a steady stream of positive reviews is the best assurance of your app’s value. And it is one of the most important ranking factors. The 500 top-ranked apps that were published on the Moz blog last year were the subject of our analysis, and among all the variables we looked at, the connection between ratings and rankings was the highest. Apps with a lot of favorable reviews predominate the top charts across the spectrum.

Conclusion

You are well on your path to putting together a fail-safe ASO plan. That’s if you have a solid knowledge of the statistics and science underlying the app store ranking algorithms. And if you follow these top ASO guidelines. You may quickly surpass your rivals in the app store’s top charts with careful measurement and some trial and error. Because of the constantly changing ranking algorithms and the intense competition in the app stores, app store optimization is undoubtedly a continuous activity.

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