Search Engine Optimization

In today’s digitized world, search engines rule the internet. So all content must be optimized to facilitate easier searches. More so, content optimized for search engines is also more digestible for consumers. Making for an excellent marketing tactic. “SEO” is the abbreviation for “search engine optimization”. In basic terms, it refers to the process of upgrading your website in order to boost its exposure when consumers use Google, Bing, and other search engines to look for items or services linked to your business. The higher your page exposure in search results, the more likely you are to draw attention and attract new and existing clients to your company.

Search engines like Google use bots to crawl the web. Moving from site to site, collecting information about those sites, and indexing them. Consider the index to be a massive library where a librarian may pull up a book (or a web page) to assist you in locating exactly what you’re searching for. Then, using hundreds of ranking criteria or signals, computers examine sites in the index to decide the order in which they should show in search results for a particular query.

The librarian, in our library example, has read every single book in the library and can tell you which one will provide the answers to your queries. Aspects of the user experience can be proxied by search engine optimization success criteria. It’s how search bots determine how effectively a website or web page can provide the searcher with the information they’re looking for. You can’t buy search engines to gain higher organic search ranks, unlike paid search advertisements, therefore SEO specialists must put in the effort.

 

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