Like many other areas in life, Artificial Intelligence(AI) has impacted how we do keyword research. With its ability to analyze vast amounts of data and predict which keywords are likely to rank in the future, it has revolutionized how keyword research is done.
With the proper use of AI tools, you can make keyword research easier and more effective. This article will explore how AI has revolutionized SEO and guide you on properly using this technology.
Benefits of Using AI for Keyword Research
There are several reasons to use AI when doing keyword research. These include:
Makes Keyword Research Easier
Keywords are a key component of SEO. However, finding keywords people use to search for your products can be hard. After all, we cannot read people’s minds. To find the right keywords, you need to do a lot of research. However, keyword research tools using AI make the whole process easier.
Better Understanding of the Search Query
The use of AI tools is helping search engines to get a better understanding of the search query. With the AI-powered Natural Programming Language(NLP), search engines can understand a query.
Understand Customer Behaviors
AI tools can provide a lot of insight into customer behaviors. They can analyze huge amounts of data from search engines and social media. This can provide a better insight into what people are searching for.
Save Time
Instead of having to comb search result pages manually, AI tools can make the whole process of finding good keywords easy. The tools will sift through vast amounts of data to help you find great keywords for your copy.
Optimize Existing Current
AI can analyze user behavior and trends to optimize your content for better visibility. It can identify keywords that should be added to your articles to help them rank better.
How to Use AI for Keyword Research and Optimization
Here are the steps to follow when using AI for keyword research:
Enter Seed Keywords In The AI Tool
There are many AI tools out there that you can use to do keyword research. These include Answer the Public, ChatGPT, MarketMuse, and Frase. You will need to enter your seed keywords in these tools so that it generates longtail keywords. Most of the tools will provide you with data on the keyword, such as search volumes.
Analyze The Data On Google Keyword Planner
After generating a list of the potential keywords, you should verify the keyword data. Different AI tools have different data sources, so there may be a lot of variations in the data you get. By cross-referencing, you can be assured of more accurate data that isn’t affected by biases.
A great tool you can use for cross-referencing and verifying the provided data is Google Keyword Planner. Some of the information you can see on the tool are:
- Number of searches
- Popularity of keyword
- Level of competition
- Trends for the keyword
With this data, you will get some great keywords to drive organic traffic to your site.
Create a Seo Brief
An SEO brief creates the gap between keyword research and content creation. It outlines the main topics and the keywords found during your keyword research. You will use it to ensure that your articles are well-optimized for search engines while remaining helpful to the reader. Some of the issues you should include in your content brief are:
- Secondary keywords
- Topic references
- Questions to Answers
- Number of words to write
With these details, you can do keyword research efficiently.
Optimize Your Content
In our previous steps, we provided a good foundation for creating highly optimized content. Now, it’s time to optimize your article using the keywords we found earlier. You can do that by writing the entire article and adding or integrating the keywords as you write. Some of the areas where you should add the keywords are:
- Headings, subheadings, and the article
- First paragraph
- Image alt text
- URL
- Meta title and description
- Conclusion.
But even as you use the keywords in these areas, you ensure that you maintain a natural flow of the article.
Tips on Using AI for Keyword Research
Here are a few tips on using AI for keyword research.
Use Specific And Comprehensive Prompts
For the best results when using AI for keyword research, you should use good prompts. Some of the questions to ask yourself are:
- Who are your target audience?
- What do you expect to achieve?
- Where will the article be used?
- What language tone, structure, or format do you want to deliver the article?
By using these prompts, you can save a lot of time and get great results.
Get Hot Topic Ideas
AI tools can also help you find hot topics to write about. For instance, if there is a great discussion in your niche trending on social media, you can use AI to find the five hottest and trending topics.
Do Competitor Analysis
You can also use AI to do competitor analysis. For instance, you can use it to find the top 5 sites creating articles on your niche. You can also use AI to find a trending topic.
Avoid Duplication
If you have found a trending topic, it can be hard to determine a new angle to a topic. Fortunately, AI tools can help you with that. All you need to do is to prompt it to give you a new and fresh angle to cover. This way, you can avoid duplicating old topics.
Final Thoughts
It’s clear that AI is here and has revolutionized how we do keyword research. It has provided businesses with a powerful tool to conduct keyword research, analyze data, and predict search trends of a keyword. By using this guide, you can use AI to analyze consumer behaviors and attract traffic to websites.
