Etsy is the best platform for small e-commerce businesses. Many freelancers from arts and crafts industries earn money for a living thanks to Etsy. This is the marketplace where you can find creative and unique products rarely available elsewhere. However, the competition is surprisingly high.
Many who just began their journeys on Etsy struggle to get their first sale. They create amazing products that have no alternative but still find it challenging to reach the audience. There are many reasons why your products may not be selling on Etsy and this guide intends to help you find answers. We talk about all strategies to boost Etsy sales in 2024, best practices, and tips for beginners, as well as professionals.
Understanding the Etsy Marketplace
Etsy has a very unique dynamics. Many e-commerce websites, such as Amazon and eBay tried to compete with it. However, Etsy has a very special niche market and corresponding audience which appeared to be impossible to beat. The marketplace focuses on handmade, vintage, and craft supplies.
The majority of the items on Etsy are one-of-a-kind products, personalized items, and handcrafted supplies. When you understand the uniqueness of Etsy, you are one step closer to understanding your target audience.
The beginner’s guide on Etsy involves three major steps, to begin with:
1. Optimize Your Shop
All best-selling shops on Etsy are optimized. Optimization means fine-tuning all elements of your shop from title to logo and banners. It does not require much knowledge or experience to optimize your Etsy shop. Here are the easy steps you can follow:
- Attractive shop name: the title of your shop is the first thing that buyers see. So it should be both descriptive and attractive. It should not be misleading so that when a customer enters your shop can find whatever they expect to see. For branding, the title must be catchy and memorable, too. You can use keywords relevant to your niche to increase the chances of your shop discovery.
- Shop announcement: Etsy has a section where you can tell more about your shop, its story, and anything else you like to let customers know. It is an opportunity to promote your products and explain why they stand out among the competitors. This is another place where you can use relevant keywords.
- Create a professional logo: A logo is one of the few things that your shop visitors remember about your brand. It also is one of the most important elements that make your brand look serious and professional. Choose the colors according to logo creation best practices and make sure that the logo conveys your brand identity well.
- Shop banner: shop banner is not meant to be memorable. However, it should be visually appealing. You can decide to use a template for your Etsy banner or create your own. Many shops on Etsy put their products on a display within the banner (they draw it or use product posters). You can also choose a professionally designed banner for more aesthetics for your shop.
2. Conduct Keyword Research
Keywords are phrases that people search in Etsy’s search bar. These are the most popular queries that people look for on the marketplace. Analyzing trending keywords can give you inspiration on what kind of titles to choose for your products or how to describe your shop.
There are different types of keywords in search engines and all of them appear at different stages of buyers’ journey. Research the market and find the keywords relevant to your Etsy profile. Choose a few of them and incorporate keywords into the shop title, product title, about section, and product descriptions. The tools that come in handy at this stage are Etsy Rank and Marmalead. Some other tips on optimizing your Etsy shop for keywords:
- Shop Title: The shop title is an important element for search engine optimization (SEO) on Etsy. Use descriptive and relevant keywords for your brand. These keywords should present your products and make sense (don’t just put them there because of the high volumes).
- Product Titles: keyword-rich titles for your products can increase the visibility of your profile on the search results page of Etsy. The good news is that you do not need to research product-specific keywords every time. You can simply think like a customer, how they might be searching for a product like yours on Etsy.
- Product Descriptions: the keywords that you find or come up with on your own should be placed within the product descriptions, as well. But don’t make it look artificial with unnecessary keywords stuffed inside the text. They should feel natural and authentic and should not annoy readers. The main purpose of descriptions is to make it clear to a buyer what the product actually represents.
Tags: Etsy lets you use several tags per each product listing. Use all available tag places and include relevant keywords as tags. Remember that general and broad keywords have high competition rates and make them difficult to rank for on Etsy. It is always better to go for narrow and long-tail keywords for higher chances of ranking.
3. Develop High-Quality Product Photography
Etsy is all about aesthetics. This means that visual appeal must be your shop’s top priority. Keywords, descriptive titles, nice logos, and tags won’t get you clients. Your shop visitors must find your products attractive both visually and informationally. Invest in high-quality and high-resolution images of your products. Check how your competing profiles are capturing photos of their items (angles, light, colors, etc). Try to replicate their styles but don’t be a copycat. Maintain your genuine brand image and authenticity.
Other tips on uploading high-quality images on Etsy:
- Lighting: Natural lighting is your best friend when it comes to product photography. Avoid harsh shadows or artificial lighting that distorts the colors. Shoot in bright areas or near a window to capture the true colors of your products.
- Background: Keep the background clean. It is better to have a solo color for the background so that the focus remains on the product. Consider using a plain backdrop or a carefully selected surface that complements your brand aesthetic.
- Composition: Experiment with different angles and compositions. Ask for a friend’s opinion regarding the different versions of your item images. Choose the angle that portrays your product the best. Capture close-up shots to highlight details and textures.
- Consistency: keep a consistent visual style across your product photographs. This makes sure that your shop looks professional and attractive on Etsy. It creates a sense of trustworthiness and reliability for your shop visitors.
Enhancing Product Listings
Your primary goal is to maximize the conversion rate of your products. This means that you want a high percentage of your product viewers to finally make a purchase. The conversion rates on Etsy vary from brand to brand. Researches tell us that the optimal conversion rate on Etsy is between 1 to 3%. To break it down, you want 1 to 3 persons per every 100 viewers of your product to buy it.
Achieving an optimal conversion rate is challenging but not impossible. There are a few things that you can do to notice improvement in sales and conversions. You need to optimize product titles, write detailed descriptions, and sell appropriate, yet competitive prices. Here is a more detailed guide on how to boost Etsy sales on your product listings:
1. Come up with Descriptive Titles
When creating titles for the products, ensure they are descriptive and include relevant keywords. Communicate what the product is, its features, and any unique aspects that set it apart from competitors. Do not use vague or misleading titles. They confuse potential buyers.
- Include Product Attributes: specific details such as color, size, and material in the titles. This helps potential buyers find your products when searching for specific attributes.
- Use Power Words: Use words that awaken emotions and capture the attention of potential buyers. Words like “stunning,” “handcrafted,” “eco-friendly,” or “limited edition” can create a sense of desire and exclusivity.
- Consider Targeted Keywords: Research the keywords that potential buyers in your niche will likely use. Focus on long-tail keywords, which are more specific and have lower competition.
2. Write Detailed Descriptions
Every buyer reads the product description before purchasing the product. This means that your description may win or lose you a client. The best practices tell us that description must be so comprehensive that no question should come to a reader’s mind that cannot be answered.
Here are a few things to keep in mind when writing your product descriptions:
- Tell a Story: create descriptions beyond listing the product features. Tell a story that tells about the inspiration behind the product, the craftsmanship involved, or the positive impact it can have on the buyer’s life. This will help you distinguish yourself from competitors and make your brand and products memorable.
- Highlight Benefits and Unique Selling Points: Focus on the benefits that your product offers. Explain how it solves a problem, enhances the buyer’s life, or provides a unique experience. Highlight any unique selling points that differentiate your product from others in the market.
- Use Bulleted Lists: lists and summaries are easier to understand. Break down the features of your products into bullet points. Logically group them and present the information in an easy-to-understand scene.
- Incorporate Social Proof: If you have received positive reviews or testimonials for your products, consider including them in the product description. Social proof enhances credibility and trust, making potential buyers more confident in their purchasing decision.
3. Set Competitive Prices
Both setting the price too high or too low can affect your business on Etsy in a negative way. You want to find an optimal range and offer competitive, yet affordable pricing on your products. It is always difficult to choose the final price of your own item. However, some methods help you calculate the value.
- Know Your Costs: Calculate the cost of materials, labor, shipping, etc. Don’t forget to include your time and energy spent on each item. If your product needs packaging consider it as well. It needs no telling not to set the price of a product the same as your cost of the product.
- Research Competitors: Check prices on similar items on Etsy. See how your competing shops charge for the same products and calculate the average price. You can go higher or lower depending on different factors. If your product is of higher quality (premium material, eco-friendly production, etc), set the price high. If the product is of the same quality, you can go a bit lower if you are a beginner shop.
- Consider Value Perception: Price is not the only factor for buyers. Think about the perceived value of your products based on their quality, uniqueness, and craftsmanship.
- Test Different Pricing Strategies: Experiment with different pricing strategies to see how they impact sales. Consider running limited-time promotions, offering discounts on bundled items, or introducing a tiered pricing structure for different product variations.
Implementing Effective Marketing Strategies
To sell more on Etsy, proactive marketing is key. By utilizing various marketing techniques, sellers can expand their reach, attract new customers, and retain existing ones. Marketing plays a pivotal role in the success of a seller on Etsy. With a vast marketplace and numerous competitors, effective marketing is essential for standing out and attracting customers. It allows sellers to showcase their products, communicate their value proposition, and reach a wider audience.
By implementing strategic marketing techniques such as social media promotion, influencer collaborations, targeted advertising, and engaging content creation, sellers can increase visibility, drive traffic to their Etsy shop, and ultimately boost sales. Marketing also helps build brand recognition and customer loyalty, enabling sellers to establish a strong presence and cultivate a loyal customer base on Etsy. Without effective marketing, sellers may struggle to gain traction and maximize their potential on the platform.
Here are a few techniques to consider:
1. Leverage Social Media
Harness the power of social media platforms to promote the Etsy shop and products. Create engaging content, share behind-the-scenes glimpses, and interact with the audience. Platforms like Instagram, Pinterest, and Facebook are particularly effective for showcasing visually appealing products.
- Identify the Right Platforms: Research the social media platforms that resonate with your target audience. Consider their demographics, interests, and preferences. Focus your efforts on platforms where your potential buyers are most active.
- Consistency is Key: Maintain a consistent presence on social media by posting regularly. Develop a content calendar and plan your posts in advance. Ensure that your content aligns with your brand aesthetic and values.
- Visual Appeal: Use high-quality visuals that highlight your products’ unique features and aesthetics. Invest in professional product photography or learn to take visually appealing photos yourself. Use storytelling captions to engage your audience and spark their curiosity.
- Engage with Your Audience: Respond to comments, messages, and inquiries promptly and professionally. Engage in conversations, ask questions, and encourage user-generated content. Building a community around your brand can lead to increased visibility and word-of-mouth referrals.
2. Collaborate with Influencers
Partnering with influencers relevant to the niche can significantly boost Etsy sales. Identify influencers who align with the brand values and audience and reach out to collaborate on product reviews, sponsored posts, or giveaways. Their endorsement can introduce the products to a wider audience and build trust among potential buyers.
- Research Influencers: Look for influencers who have an engaged following and a genuine interest in your niche. Consider factors such as their content style, engagement rate, and authenticity. Choose influencers whose values align with your brand to ensure a genuine connection with their audience.
- Build Relationships: Approach influencers with a personalized and thoughtful message. Offer them a mutually beneficial collaboration that highlights the value they can receive from promoting your products. Nurture these relationships by maintaining open communication and providing support throughout the collaboration.
- Track Performance: Monitor the performance of influencer collaborations by tracking metrics such as engagement, reach, and conversions. Analyze the impact of each collaboration and adjust your approach accordingly for future partnerships.
3. Offer Discounts and Promotions
Everyone loves a good deal, and offering discounts or promotions can encourage potential buyers to make a purchase. Consider running limited-time sales, offering free shipping, or providing bundle deals to incentivize customers and increase sales on Etsy.
- Limited-Time Sales: Create a sense of urgency by offering time-limited sales or promotions. Communicate the duration and the discount percentage clearly to create a sense of excitement and encourage immediate action.
- Free Shipping: Consider offering free shipping on select products or for a minimum order value. Many buyers factor in shipping costs when making purchasing decisions, so removing this barrier can lead to increased sales.
- Bundle Deals: Package complementary products together and offer them at a discounted price. This encourages customers to buy multiple items at once and can lead to higher average order values.
- Exclusive Discounts: Reward loyal customers and subscribers by offering exclusive discounts or early access to new products. This fosters a sense of exclusivity and encourages repeat purchases.
Delivering Exceptional Customer Service
Excellent customer service is crucial for building a loyal customer base and generating positive reviews. Prioritize the following aspects to ensure a memorable shopping experience for customers:
1. Prompt Communication
Respond to customer inquiries and messages promptly and professionally. Clear communication builds trust and reassures potential buyers that they will receive the support they need.
2. Fast Shipping and Reliable Packaging
Efficient order fulfillment and shipping are vital for customer satisfaction. Aim to ship orders as quickly as possible and invest in secure and aesthetically pleasing packaging. Include a personalized note or small gift to leave a lasting impression.
3. Order Tracking and Transparency
Provide order tracking information to customers to keep them informed about the status of their purchases. Be transparent about any potential delays or issues and proactively communicate with customers to manage their expectations.
4. Follow-Up and Customer Feedback
Follow up with customers after they receive their orders to ensure satisfaction. Encourage them to provide feedback and reviews, as positive reviews can boost your shop’s credibility and attract new customers. Address any negative feedback promptly and professionally, using it as an opportunity to improve and learn from customer experiences.
How to Get Loyal Customers on Etsy?
Building consumer loyalty on Etsy is crucial for long-term success and repeat sales. When customers feel connected to a brand, trust its products, and have positive experiences, they are more likely to become loyal advocates and return for future purchases. To build consumer loyalty on Etsy, consider implementing the following strategies:
1. Exceptional Customer Service
Providing prompt and professional responses to customer inquiries and reviews is essential. Offer personalized assistance, go the extra mile to address customer needs, and resolve any issues quickly and efficiently. A seamless and pleasant shopping experience will leave a lasting impression and encourage customers to come back.
2. High-Quality Products
Consistently deliver products of excellent quality that meet or exceed customer expectations. Pay attention to craftsmanship, materials, and attention to detail. Continuously strive to improve and innovate to offer new and exciting options that leave customers satisfied and eager to return.
3. Engaging and Informative Product Descriptions
Craft compelling product descriptions that highlight unique features and benefits. Use storytelling techniques to create a connection with customers. Accurately convey product specifications, dimensions, and materials. Include clear and appealing visuals to showcase the product from multiple angles.
4. Personalization and Customization
Offer personalized options or customization for products to cater to individual customer preferences. Communicate with customers to understand their specific needs and provide tailored solutions. This personalized shopping experience will make customers feel valued and appreciated.
5. Loyalty Programs and Exclusive Offers
Implement a loyalty program to reward repeat customers with special discounts, freebies, or early access to new products. Send personalized emails or messages with exclusive offers for loyal customers. Incentivize customers to refer friends or leave reviews. Make customers feel valued and appreciated for their continued support.
6. Consistent Branding and Communication
Develop a cohesive brand identity that aligns with your target audience. Maintain consistent branding across your Etsy shop, packaging, and marketing materials. Use a consistent tone of voice in your product descriptions and communications. Engage with customers through social media, newsletters, or blog posts to foster a sense of community.
Building strong relationships with customers, providing exceptional experiences, and delivering high-quality products will contribute to a loyal customer base and positive word-of-mouth, resulting in increased sales and long-term success.
