As of November 2023, there were 36 Social media sites with over 100 million users, making them an excellent place to market your brand. However, different social media accounts target different demographics. For instance, the Facebook demographic consists of older persons aged above 25. On the other hand, millennials and GenZ are the majority on Snapchat.
If you want to reach different demographic groups, you should have a presence on all social media sites. But that also brings the challenge of managing multiple social media accounts. This article will guide you on how to overcome this challenge.
Why Create a Social Media Accounts Management Plans
If you have several social media accounts, you need a plan to manage them. This will help you create:
- A good content plan. As noted earlier, different social media accounts are used for other purposes. That means you need different content strategies for different accounts. You will also need a plan to interact with audiences on various accounts.
- Avoid brand name crises. Without a good plan, you can easily post the wrong post on the wrong account, causing a brand crisis.
- Variety of content. Different social media sites have different types of content. You need to create content for each platform. For instance, you can share video content on YouTube and TikTok. On the other hand, you can use Twitter to provide updates on your brand.
Tips to Manage Different Social Media Accounts
If you are managing different social media accounts, you should use the following tips:
Identify The Right Social Media Platforms
The first step towards managing different accounts is to choose the right platform to post. The social media site you choose will depend on your goal such as:
- Driving traffic
- Ebook download
- Generating leads
- More followers
As. we indicated earlier, different social media platforms have different demographics. You will need to determine where your target audience is so that you can create content targeted at them. You can read our guide on targeting the right audience demographic on social media.
Create a Content Plan
After determining your goal, audience, and platform to target, you will need a plan to create content for your target audience. Will you be posting text, images, videos, or infographic shows? What topic will you cover? You will also need to determine the frequency of posting content on your chosen social media platforms.
An excellent social media content plan should include fresh and old curated content. Here are tips on creating content:
- Analyse old content to see what is working
- Do competitor analysis to know the kind of content they are posting
- Ask your audience to submit content to share
- Curate and share other people’s content but with their permission.
Use Social Media Management Tools
The most effective way of posting on different accounts simultaneously is to use the best social media managemnt tools. These tools will make the whole process easy and seamless. They will do the donkey work for you, from content ideas to posting per your schedule. Besides, some top tools will post your content on different platforms simultaneously.
Experiment With Cross-Posting
We stated earlier that different social media sites have different demographics. Therefore, you should avoid posting the same content on all your social media sites. However, this doesn’t mean that you should post fresh ideas on each platform. You can tailor the post for different social media platforms.
For instance, you can shorten a Facebook post to meet the X requirements. You can also post your TikTok videos in your Facebook reels as long as they are suited for both audiences. Some of the tools we discussed earlier allow you to customize the same post for different social media sites.
Have a Content Template
You should maintain a consistent brand voice and look when building a social media following. One way of doing that is by having a content template. This will also reduce the time you need to create content while maintaining the same voice for your brand. In a few clicks, you can create your desired content.
Create Time To Engage With Your Audience
If you are serious about building and sustaining your following, you should create time for engaging with your audience. Respond to comments and answer queries. This way, you can build a strong relationship with your followers.
Finally, you need to keep analyzing the performance of your social media profiles and keep improving. There are different social media metrics to track. Identify the strengths and weaknesses to see how you can optimize your content to reach the right audience. Once you follow these tips, managing different social media accounts will be easy.