People and brands unfamiliar with TikTok marketing think the platform is for teenagers and kids. However, this isn’t the case, as the social media platform can be a powerful tool for businesses and brands to drive sales and grow.
TikTok has unique features, such as the For You page, that can provide visibility to brands with a minimal budget. This guide will discuss ways businesses and brands can leverage TikTok to market their products and services.
How to Use Tiktok for Marketing
Here are ways that brands can leverage TikTok to grow their brands.
Create the Right Content
Start by creating a TikTok business account. You can then create content that you believe your followers will love. Remember that the TikTok algorithm promotes the most engaging content, no matter the number of followers.
TikTok users prefer short and informative videos, so you should create similar videos. Educational content is also very popular on the platform. A hashtag such as “Titktok Taught Me” generated over 8 billion views. Therefore, consider creating short educational videos.
Leverage the Algorithm
With over 1 billion monthly users, TikTok has one of the biggest markets where you can showcase and promote your brand. On TikTok, users search for their preferred videos using hashtags. You can create trending videos, as the algorithm will give them prominence. Some of the measures to use to leverage the Titkok algorithm include:
- Using relevant hashtags. Choose trending and niche-specific hashtags to increase your visibility and reach a bigger audience.
- Posting time. Go through your TikTok analytics to determine the best time for posting.
- Focus on viewer retention. The algorithm gives prominence to videos that viewers watch to the end.
- Encourage engamgement. Remind your viewers to like, comment, and share your content.
Running Paid Ads
Paid ads are an excellent way to make your brand known among your target audience and even spur conversion. Studies indicate that 92% of TikTok users took action after watching a TikTok video. Some of the Tiktok ads you can leverage are:
- In-feeds ads. These are short videos that appear under the “For You” feed. They can include details such as a Call to Action.
- Branded effects. These are interactive stickers and filters that users can add to their videos.
- Branded hashtag challenges. This involves promoting yor challenge to a larger audience.
Work with Influencers
Studies indicate that 35% of TikTok users discover brands through influencers. TikTok has a creator program that allows brands to partner with influencers. This can help brands to build awareness. You are losing if you are not working with influencers to grow your brand.
Influencers can help you get closer to audiences and generate results. You can give the creators the freedom to drive traffic that they think will work for your brand as long as it resonates with yor audience and aligns with your values.
Use Captions
A massive number of TikTok users watch videos on mute. Adding captions to yor videos can increase your reach by 55% and improve user experience.
Build a Community
If you need to sustain the growth of your brand, focus on building a community. This can help you increase brand loyalty, repeat purchases, and word-of-mouth marketing. Here are tips on building a community.
- Show behind-the-scenes content. You can give your audience a glimpse of your company culture, the processes behind the products, and the team members.
- Show success stories. You can build a community by showing how your product has positively impacted customers and encouraging them to share their success stories.
- Collaboration. If there are businesses that complement one another, you can collaborate with them to create content that appeals to your audience.
Measure Your TikTok Success
Keep checking the performance of your Tiktok account to determine which strategies are working. You can check for critical metrics such as:
- Views and impressions
- Growth in followers
- Engagement rate
- Conversion rate
Check also when your audience is more active so you can post more.
In Conclusion
Studies indicate that TikTok has an engagement rate of 5.5% higher than other social media platforms such as Twitter and Instagram. This means TikTok users are more likely to interact with your brand and convert. By leveraging TikTok for marketing your brand, you can easily see a higher conversion level.
