Learn How to Run Ads on TikTok and Maximise Your Reach

Are you looking to get your company more visibility and exposure on TikTok? If so, you need the overview of how TikTok is used in real-world scenarios, what it looks like from a user’s point of view. TikTok is making waves in the world of social video, and also on the mobile marketing front. It’s an excellent platform for advertising if you want to increase your audience and grow their ROI by running successful ads. In this post, we’ll be sharing some insights on how to run ads on TikTok and make them work in order to maximize your reach.

What kinds of users should participate in TikTok Ad campaigns?

In the world of TikTok, there are a variety of different types of advertisements. TikTok allows for open advertising. But if you focus on a certain audience, influencer marketing trends perform better. Teenagers and young adults are the main users of TikTok. Research indicates that:

  • Users between the ages of 18 and 24 make up 43.3%.
  • 25 to 34-year-olds make up 32.2 percent of the population.

It’s not the best platform if you’re trying to reach just over 11 percent of people who are 45 or older. Especially, women are more likely to use it than men. As a result, more than 60% of TikTok users are female. TikTok is the most popular platform in the United States because over 136.4 million people enjoy it.

Types of TikTok Advertisements

how to run ads on tiktok

Here is a list of every type of advertisement you may run on the TikTok app family and ad platform. Not all ad formats are offered everywhere. Continue reading this post to see the TikTok ad specifications for all formats.

Images Ads

These only appear on TikTok’s BuzzVideo, TopBuzz, and Babe News Feed apps, and they feature an image, a brand or app name, and ad text.

In-feed advertisements

Through the TikTok Ad Manager platform, you may independently generate these self-service advertisements.

Spark Ads

Your company can promote natural content from your own account or that of other users by using spark advertising. According to TikTok research, Spark ads are the best ads campaign because it has a 24% higher success rate and 142% greater engagement rate than others.

Video Ads

Both TikTok and the TikTok family of news apps offer video advertisements. They play as 5- to 60-second full-screen videos on the user’s For You newsfeed. 

How To Find Ads Performance On TikTok?

TikTok is an app that allows you to create short videos. You can use it to make jokes, post memes, or just talk about your day. After running ads, you must figure out what ads work or what doesn’t. To find out TikTok ads’ potentiality you must monetize them through Ad Library Tool.

TikTok has announced Ad Library Tool to view the best-performing ad campaign, by category and location, in order to learn from their strategy. To focus on the most important examples for your company, you can further select the results that are displayed by time (the previous 7 or 30 days) and performance (CTR, Impressions, and 6-second video view rate). You can then click on any of the displayed ad examples to learn more about that particular offer.

6 Steps to Successful TikTok Advertising

As a video-sharing platform, it’s perfect for social media ads because people can share their videos without having to leave the site. Here are seven steps you can take to make your TikTok advertising campaign successful:

Understanding the TikTok Ads Manager

You may design, run, and monitor your ads through the TikTok Ads Manager. TikTok Ads Manager allows you to:

  • Using a variety of visual forms and templates, to make interesting advertisements;
  • Each campaign should target a particular audience; and
  • Monitor ad performance with personalized reports.

You must have a TikTok Ads Manager account before creating TikTok ads. You need to go to the TikTok for Business page and click “Get Started” first. On the following screen, click “Sign Up,” then fill in your information before clicking “Sign Up” once more.

Next, enter a few basic company information to create your account. After registering, you’ll need to supply some additional business information, such as payment details, and wait for account approval before you can create your first ad.

Plan your advertising campaign

TikTok will provide you with four choices when you choose Simplified Mode to select a goal for your campaign:

  • Boost traffic. Choose this if you want to draw potential customers to your store.
  • Encourage social interaction.  If your objective is to just increase your TikTok presence, this is a great solution.
  • Create client leads. Through the use of a contact form, this technique is intended to gather data from viewers It can help you to retarget new clients and promote current followers.
  • Tracking website conversions.  This is advantageous if you want to increase conversions on the website for your store.

Choose your audience

A successful TikTok advertising campaign is all about knowing who you’re targeting. Like any other form of marketing, you need to know your audience. You can choose “automatic audience” to allow TikTok to make the decision for you, but if you’d prefer to go with “custom audience,” it’s simple to add a few requirements.

You can choose your target depending on factors like gender, age, geography, and language. This will allow you to target your audience with the right message and content, based on their interests and habits.

Decide on a budget and a timeframe

The next step is to choose your daily budget, which should start at a minimum of $5 per day or $70 for your whole life. After that, you’ll choose how much time to let your ad run. If you want to run your campaign constantly and stop it later when you think it has fulfilled its purpose, you can choose “no end date.”

Make your advertisement

This part is enjoyable. You have the option to publish a new TikTok that won’t show up on your regular TikTok feed or choose one of your already uploaded TikToks to broadcast as a video advertisement on the next screen. You can also design a call-to-action button that links to your website, such as “Shop Now.” Here are some considerations for your advertisement:

  • Follow TikTok’s instructions for vertical video advertisements.
  • Avoid including text in the video that the caption will obscure.

As authenticity is important on TikTok, your advertisement should match the aesthetic point of view of other TikToks.


This is the final phase of your campaign. Because your TikTok advertisement will enter a review phase when you click the “Submit” button before going live to the audiences. You should keep an eye on your ad performance so that you can figure out what works and what doesn’t work for your next ad.


This guide focuses solely on how to run TikTok ads to maximize your reach and increase the target audiences. To increase a post’s visibility and draw more users, you need to promote it to the right people. There’s also a growing number of creators using the platform, meaning you can reach your target audience with different types of ads. After creating a successful ad you must monetize it regularly to get better output. We hope this TikTok marketing tip must help you to run any campaign in the future.

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