In a highly competitive and evolving SEO field, it’s always good to think of ways to stay ahead of the competition. With many website owners focusing on evergreen keywords, finding an opportunity to rank higher in the season keywords is possible. You can use these seasonal keywords to drive traffic to your site and increase conversion. In this article, we will guide you on how to do that.
What Are Seasonal Keywords?
Seasonal keywords generate a lot of traffic during certain periods of the year. The traffic to their site is almost nonexistent for the better part of the year. But during their high season, they receive a very high search volume.
For instance, the search volume for the keyword “Valentine’s gift” peaks in February. The search volume falls back to almost zero for the other months of the year. Therefore, you can easily ignore these keywords if you check the search volume using the traditional way of looking at the monthly search volume.
Why Seasonal Keywords an Important for SEO
There are several reasons to consider optimizing for seasonal keywords:
Improved Visibility
Understanding seasonal keywords is important in improving your website visibility and capturing consumer attention during certain seasons. When you know what people are searching for and when, you can create content during the peak seasons, providing your site with visibility during those periods.
Align Your Content With User Intent
When you optimize your site for seasonal keywords and trends, you can attract a highly target audience searching for your products, services, or information.
Organize Giveaways
Organizing giveaways during those peak seasons is possible when you understand the seasonal keywords. Even if your business doesn’t sell products associated with a season like Christmas, you can run promotions to reward your audience.
Build Authority
When you create timely and relevant seasonal content, you can show your brand as an authoritative source. This can, in turn, earn you the trust of your target audience.
Adapt to Consumer Behavior
Keep yourself updated with consumer interests by continuously monitoring seasonal keywords and trends. This can, in turn, help you identify emerging opportunities and optimize your strategy.
Steps to Optimize for SEO Keywords
Here are the steps to follow when optimizing for SEo Keyword:
Research The Seasonal Keywords
This is the most important step. Some of the measures you can use to find seasonal keywords are:
Check trending phrases
When researching seasonal keywords, do not forget to find trending keywords. Pay attention to seasonal terms such as “holiday gift ideas” or “summer fashion deals.” While trending keywords have a high search volume over a certain period, trending keywords may have a surge in search volume at any time of the year.
Use Keyword Research Tools
You can use one of the best keyword research tools to research seasonal keywords. These include Google Trends, AHREFs, Semrush, and Google Keyword Planner. Google Trends will show you the popularity of a topic throughout the year. You can look at the seasonal content of your competitors to see the keywords they are ranking for.
Do Competitor Analysis
You can get valuable information by analyzing your competitor’s keywords. Determine who your main competitors are and analyze their sites for keywords related to seasonal events, promotions, and trends that are helping them generate a lot of visibility and engagement.
Consider Regional Nuances
Take into consideration the regional factors that can affect the search volumes. Some holidays, events, and regional factors can affect search behaviors. This can generate seasonal or trending keywords in a specific location worth targeting for that zone. Use strategies for international keyword research to find such regional keywords.
Follow Online Discussions
Pay special attention to discussions on social media platforms and online communities that match your industry. Take note of hashtags, discussions, and popular topics that arise during specific periods of the year.
Have a Seasonal Content Calendar
A common mistake that most webmasters make is to start creating content when the season has kicked in. For the best results, it’s advisable to have a content calendar to show you when to create content and on what. The calendar should include:
- Your goals or what you want to achieve with your content
- Target audience. The people you are targeting and their preferences
You can use tools like Google Calendar to plan your content ahead of time. This will enable you to create content aligned with the seasons or holidays you want to target. A content calendar will also enable you to stay organized.
Create high-quality content
Now that you have your season keywords and a content calendar, you can create highly engaging content that answers the user search intent and the season. Remember that content remains king, so you should strive to create high-quality articles.
Whether you are writing a blog post, podcast, video, or infographic, ensure that you show your expertise in that season. You can use humor, personalization, and emotions to connect better with your audience.
Optimize Your Seasonal Content
Follow the best SEO strategies in optimizing the seasonal keyword for SEO. Use the seasonal keyword in your title, meta description, and content. Include secondary keywords in the article to take advantage of variations and nuances. Add high-quality images and videos to enhance the quality of content and improve engagement. Finally, use schema markup to create structured data to improve your chances of appearing in the featured snippet.
Monitor Results
Now that you have created content on seasonal keywords and optimized the same, do not relax and wait for results. You should keep measuring the results to see if the keywords are working. Many tools will help you track your traffic, such as Google Analytics, MOZ, and Google Search Console.
Also, consider if your content met your goal. Keep checking historical data to analyze previous trends and patterns for specific keywords. Check out keywords that consistently show an increased search volume during some events and seasons.
Keep Updating Your Content
You should keep repurposing the season’s keyword you targeted. Keep updating the published content with fresh data, information, insights, and infographics. You can also link your content to one another and other content. Use tools like Canva, Anchor, or Lumen5 to create infographics and podcasts from your articles.
Conclusion
When it comes to seasonal keywords, it’s important to stay ahead of trends to help you maximize your website traffic and visibility during the peak seasons. When you identify season keywords and topics, you can optimize your content to match user intent and attract organic traffic.
