With over 144 million members, Pinterest is a powerhouse in the digital world. However, not everyone understands how to harness this opportunity and make money using Pinterest ads. Pinterest is a powerful tool for marketers and entrepreneurs. The platform offers a unique way to promote its products to users through the use of Pinned listings, reviews, and more. If you want to get a Pinterest ads certification, you need to be on top of it, which means knowing how to use Pinterest Ads correctly. If you’re new to Pinterest advertising, there are three tips on getting certified and boost your business.
How to get certified Pinterest ads?
Pinterest is a social platform that allows users to find and share content, including photos. The site has over 120 million active monthly users, making it one of the most popular social networks in the world.
Pinterest ads are an effective way to promote your business on Pinterest. They allow you to reach new customers with your products or services, while also building awareness of your brand. The different academy offers you to get certification based on your marketing skill.
Here are some tips for getting certified Pinterest ads:
- Create a compelling ad title. Your title should be short and concise, but it should also capture potential customers’ attention. It should contain at least one word that is relevant to your product or service and no more than three words. For example, if you sell t-shirts, use “T-shirt” as the headline instead of “sweatshirts” or something else that might not be relevant to what you sell.
- Use images from your website or blog posts in photos taken by professional photographers who understand how to capture great shots of products at their best angles using natural light instead of studio lighting.
- Use keywords throughout your ad copy so that people can find them easily when they search on Pinterest for related topics such as fashion brands or restaurants offering gluten-free options.
For example, if you’re selling makeup, include the word “makeup” in your ad copy. If you’re selling clothes, put the word “clothes” in there. And if you’re selling food products, make sure to use the words “gluten-free” and “dairy-free” in your ad copy. When it comes to writing an effective Pinterest ad campaign, it’s all about using the right words and phrases that will resonate with potential buyers.
- Create an image of your product or service. Images often perform better than text-only ads in search results on Pinterest.
- Make sure your ad has a clear call to action to tell people what they’ll win if they click through (or buy something).
What are the advantages of advertising on Pinterest?
The core of Pinterest is discovery. Unlike other social media platforms like Facebook, where users go to stalk their ex-partners or to check what their friends are up to, users go there to find new ideas and inspiration.
Pinterest users are looking for new products and businesses, so naturally, advertising fits into the service. Pinterest ads make it easier to discover new items.
Pinterest’s users are focused on shopping, which makes them more likely than other social media platform users to find ads appealing. Compared with Facebook or Twitter advertising, for example where the costs are highest but conversion rates tend to be low. Pinterest offers a high-ROI proposition: advertisers pay less per click and get bigger returns on sales (usually 2x).
Advertising on Pinterest is like placing advertisements on a bus that only stops at shopping centers. On board, everyone’s prepared to shop. All you need do is present your brand and let people know it exists. Let’s look into the many ad formats and campaign kinds within Pinterest so we can see how they can assist us in getting our name out there.
Types of Pinterest Ads Campaigns
To run an effective Pinterest ad campaign, you must prepare yourself first. Pinterest is a great platform for promoting your business, but you must first prepare yourself. Certified Pinterest ads fall into three types of campaigns:
Engagement Programs
Engagement campaigns are the best way to get your Pinterest followers interacting with you there. It creates an atmosphere where your Promoted Pins are more likely to be repinned or clicked on but each interaction activity, such as a closeup, click or repin will cost money.
Traffic Advancements
A Pinterest Expert can use traffic campaigns to direct visitors and activity from Pinterest to their organization’s website. These campaigns direct people who see your Pinterest adverts so you’ll be paid for each click on one of them.
Pinterest ad specifications
If you want to be a certified Pinterest ads master, you must know the standards of Pinterest ads specifications. So, here is a list of the fields that you should include in your ad specification:
Idea Pins ad requirements:
- Size: 9:16 aspect ratio, 1080 x 1920 minimum size
- Format: Image or video (H.264 or H.265, MP4, MOV, or M4V) (.BMP, JPG, PNG, TIFF, WEBP). 100MB for videos and 20MB for images, respectively.
- Length: 3 to 60 seconds for each video clip, with a maximum of 20 clips per Idea Pin
- Copy: A title of no more than 100 characters and a text box of no more than 250 characters per slide are allowed.
- Safe zone: Maintain critical material this far from the edges of your 1080 x 1920 image or movie to guarantee that text and other elements are readable on all devices:
Top: 270 px
Right: 195 px
Left: 65 px
Lower: 440 pixels
Four Pinterest ad campaigns to get you motivated
Pinterest is a social media platform that allows users to share images, links, and other content. This is a great way for you to market your business or brand, but it’s also useful for increasing traffic to your website. Here are four Pinterest ad campaigns to get you motivated:
1. Advertising in videos that resemble augmented reality
During the holiday season, Michaels created a Pinterest campaign that increased in-store traffic by 8%. The company’s novel video advertisements resembled a 360-degree room tour a spin on traditional advertising. So if you are going to get certified in Pinterest ads you must be looking for something extensive eye catchy campaign to improve your business.
2. Budget-friendly creative video advertisements
When you’re trying to get your brand noticed and sell more products, you need to choose extra creative video marketing. This innovative video advertisement is sure to grab viewers’ attention. Not all video advertisements need fancy sets or special effects, be imaginative and let your creativity shine through.
3. Making Idea Pin adverts more interactive
Netflix’s Idea Pin ad campaign offers five frames to tap through. This is how all Idea Pins operate, but the advertisement provides the impression that viewers are in charge by asking them to tap a specific number of times one less than required for other options in order to access this show.
4. Simple and stable with a lifestyle emphasis Featured Pins
A certified Pinterest ad manager always looking for simple and unchangeable featured pins. Though simple Promoted Pins with just one image are still really powerful, video and idea pins are fantastic. Here, Volvo makes a good job of including lifestyle information while keeping their prose to a minimum to ensure that the Pin’s purpose is always clear.
Conclusion
If you’re interested in using Pinterest to get certified on the platform or for some other reason, then this post is a good place to start. Pinterest is a fast-growing social network that’s quite different from other sites like Twitter, but those who have been successful at using the site know that it can be a rewarding experience. After you have acquired the knowledge and experience required to become an expert in Pinterest Ads, it will be time to monetize your efforts.
