Video content creator can benefit any business, so you either have to become one or hire a professional to do video marketing for you. You may have noticed many businesses have started to make video content for to increase their digital presence. As a matter of fact, 92% of marketers use video as a key point in their promotion and development strategy. As an advertising tool, businesses can use video in a variety of ways.
For instance, to target new customers or connect with already existing ones. From building brand awareness, showcasing exclusive BTS, to providing educational content on interesting concepts and aspects of their business operation. Video content can be used for everything really.
So why is video content creation so important for businesses?
Want to implement something novel in your marketing strategy? But you are still not convinced video content creation is worth investing? First, check out these stats below:
- YouTube has 2+ billion active viewers visiting monthly; These numbers only show users who are logged into their accounts by the way;
- 6 per 10 person now prefer viewing online video on digital platforms over watching live television. Can you imagine how much this affects the ROI on TV advertising? Everything is moving digital. Including the visual media.
So should You Become A Video Content Creator?
In short, if you are not using video in your business, you’re missing out on a lot of opportunities to drive traffic to your website, landing pages, offers, etc. Here’s a simple example for you: approximately 15.7M of Australians will watch a video on Facebook. And if you mention the word ‘video’ in an email subject line, the click-through rate is increased by 13%. Even in a noisy, crowded online space, your business can benefit from producing video content.
Here are 5 reasons why video is important for any business:
1. Video Content Supercharges Your SEO
When you think about SEO, the first thing that comes to mind is Google, the biggest search engine. YouTube should come second though. Not many people are aware, but the volume YouTube has exceeds that of smaller search engines combined together. And by smaller we mean platforms like Yahoo and Bing, and several others. So not “small” by any means, but considerably smaller compared to Google and YouTube.
These stats make sense. Most of us spend at least an hour browsing and viewing various content on YouTube every day. A month can pass without opening Yahoo and we never ever use Bing unless other search engines are down. Which is unlikely.
Video content creation is a great way of boosting your visibility in a noisy online space.
It’s true that YouTube is a search engine. But before that, it’s the biggest visual media platforms. Especially when it comes to video content exclusively. Businesses and individuals came to understanding that video content creation can be used the same way blogging is (vlogging, if you want to call it that but this concept is more specific).
This is achieved through Search Engine Optimisation (SEO). Search engines like Google, YouTube, Yahoo, Bing, and Vimeo use SEO as a way of helping viewers find the content they are looking for. When you type a question into Google, for instance, SEO will be what Google uses to help find the answer.
But as you can imagine, there is a lot of content to sort through. Even if you type in the most obscure choice of words, there’s a chance Google will generate thousands of answers in few seconds. Therefore, it is so important for businesses to optimize their “findability” through SEO.
Video content can work the exact same way as the top ranking articles you see on Google landing page.
In fact, try typing in How To Do tutorials into Google search bar. Most of the time, the top ranking spots belong to video content, mostly on YouTube.
Videos are loved by search engine platforms and if your video is optimized in the most optimal way, it can attract a lot of traffic to your website. The best part about it is that traffic is targeted given your videos are optimized with keywords specific to your business. But you also need to use correct Meta tags, as well as a standout title and few other things. Basically, the same as with article SEO optimization.
Also remember, most users are often using their smartphones to access businesses online. So you should make sure your videos are optimized for mobile search. To give you more stats, nearly 50% of all video content is watched on a mobile device. Consequently, to help with getting more organic engagement, make sure your videos are optimized with captions for autoplay.
Some Obvious Tips:
Definitely not something that needs to be pointed out but the quality of your content should come first. If your videos are of low resolution, there’s nothing to be SEO optimized really. High definition, high resolution and clear audio quality are a must. As for the content itself, it should be original, interesting and relevant to your niche. And most importantly, not a clickbait.
2. Video Content Increases Shareability Rate
Video is amongst the top pieces of content shared on social media platforms. The more people share your video, the higher the chance of it going viral. If it goes viral, it’s because it ended up on a trending page. On YouTube, if your video ends up trending, it will show up on the explore page for everyone in your local area. If it generates unusual amount of views though, global audience will see it too. In any case, the chance of it reaching to people within your niche is very high.
The same can be applied to Instagram video content appearing on the trending page.
Studies show that people share videos they watch online (via their mobile phone) more often than written posts. Consequently, a marketer should include share buttons below their videos. Well this is a given as YouTube does this for every video on its own. We are talking about videos on your website. This is how you can make your content go viral. Encourage your readers (and viewers) to share the video content you provide.
It can be hard to predict which videos will go viral or not but the more you produce and the more thought you put behind them the better your chances. And remember, people like to share things that are emotional, funny, inspirational, or entertaining. They don’t tend to share videos that are overly promotional or pitchy. Your video needs to be short and sweet, have a good storyline, and represent your brand identity.
Other ways you can increase video content shareability rates:
Another way you can increase your video content shares is by creating a contest. For example, on your Facebook page, you can organize prize giveaways centered on sharing your content. The criteria should be – everyone must share the video, tag three friends in the comments to enter. The same way giveaways work on Instagram. You can do the same on Instagram by the way. Or any video content platform.
Remember, your videos are a form of engaging your customers, as well as promoting your brand. So treat them as such.
3. Videos Can Be Informative And Educational
Individuals have unique ways of processing information. Videos make it easier for them to digest in ways that are natural to their consumption of information. More so that long texts. While verbal content is unparalleled, visual learners prefer to watch a video over reading an article. Everyone learns differently. Just think back to your school days, how many students enjoyed reading their textbooks over watching a relevant movie about the same thing?
“Videos are processed by the brain 60,000 times faster than a text. Think about the heavy lifting your cognitive system has to do when reading an article VS watching a video clip!”– Liraz Margalit
Videos also improve the quality of teaching people about specific topics related to your brand or products. This is especially helpful for individuals who like to complete projects on their own. Or stay informed of health issues and make use of training videos to enhance their knowledge. For example, do-it-yourself (DIY) or a tutorial video that provides step-by-step instructions.
As such, many marketers use videos to provide value to consumers rather than trying to sell all the time. For this reason, the video approach gives consumers an up-close peek at products, services, instructors, etc.
4. Video Content Boosts Conversions
According to HubSpot, 85% of businesses use video content creation to get the message out about their products and services. And over 88% of marketers say video provides the best return on investment (ROI). Increasingly, marketers are utilizing videos on their landing pages, in webinars, emails, YouTube, Vimeo, and explainer videos to engage with their customers.
Did you know, around 72% of local businesses say video has increased their conversion rate? The old saying “you’ve got to see it to believe it” could partly be why we are seeing video footage push conversions upward. We now know that a customer is more likely to purchase after viewing a video about the product or service.
To improve your chances of conversion, make sure there is a call-to-action (CTA) in your videos at least at the end of the video. You should also place a CTA just before the end to ensure visitors see it if they decide not to view your video to the end. And you can always find someone influential within your niche to get to make a video for you. Influencer marketing mainly operates using visual social media platforms anyways.
5. Video Content Builds Trust Through Branding
Video content creation can be more customer oriented than other forms of content. For this reason, it is one of the best approaches when it comes to building trust in the branding process. Trust is one of the strongest elements in developing a positive buyer purchasing and buying decision making habits. Video helps create meaningful interactions with prospective customers at every stage of the marketing funnel. Especially, the initial stage.
For many marketers, using video helps boost the user’s understanding of the business, its products and services. As users grow to be influenced by your brand via these connections, the loyalty to your brand considerably increases.
It is important to remember that the goal here is to focus on branding not being completely focused on the “sale”. You need to establish a relationship and trust with the consumers before asking for something in return. Aim for creating video content that evokes a snappy reaction as this will help you build your following. This is the reason many YouTube channels keep on gaining huge followership and supporters. Video content creation can increase the average time a visitor stays on your website or social media platform.
This is how it works:
To give you a simple example, How To YouTube content creators make it seem like they are providing their viewers with free information. Valuable enough to be worth paying money. And to be honest, it’s mostly true. It’s just that successful content creators get paid way more than they would if they provided such tutorials in a workshop or something similar.
Video is important for business because it is informative and educational, the search engines love video content, keep your business competitive, it’s highly shareable, and a great way to build trust with your customers. Using video in your business can help boost your organic search traffic (157%) on your website.
If we thought the online space was crowded before, it is just going to become even more crowded. Don’t get left behind. It is not just as simple as creating a website and expecting customers to come flooding to it. You need to think strategically about not only how you are going to connect with them but how you are going to be seen in the first place.
And remember, video content creation does not have to cost your business a fortune. You can start with just your smartphone and a great idea. And if you can’t think of a great idea, simply start by turning your blog posts, infographics, or presentations into videos. In any case, you need to become a video content creator or hire someone to do it for you.