What are the Key Objectives of a Social Media Marketing Plan?

Studies indicate that there are 4.9 Million people on  Social media. That means 60% of the world’s population is on sites and apps such as Facebook, WhatsApp, Twitter, and Snapchat. 

With this realization, many businesses have taken online social media marketing. With many brands trying to catch the attention of social media users, you need to have a marketing plan if you want to stay ahead of the competition. 

Why You Need a Social Media Marketing Plan

Here are the reasons why you should have a plan for your social media marketing.

Enhance Your Online Presence

A  social media marketing plan will help you build a solid online presence. It becomes easier for you to schedule your posts in time while focusing on when your target audience is online. This improves the visibility of your brand, making it known online. It will enable you to post consistently, helping with the growth of your brand.

Determine the Most Effective Platform

An effective social media strategy will show you the most effective platforms to target. It will also help you determine the best content to post on these platforms. Therefore, you will easily create content that will meet your audience’s needs. It will help you understand how to get creative in your posts.

Have a Brand Voice

Part of a social media plan involves creating a content calendar. This tells you when to post and on which platform. When you have such a calendar, you can create content to post for a period such as one month or quarterly.  It will give you a consistent brand voice as you understand how to represent your brand in each post.

Achieve Your Goal

When you have a digital marketing plan outlining your goals and how you plan to achieve them, it becomes easier for you to act on them. This improves your chances of attaining your goals.

Factors to Consider When Setting Up a Social Media Marketing Plan

There are a few considerations you should have in mind when setting up a social media inbound marketing plan. These are:

Target Audience

Before creating a social media marketing campaign, consider if your target audience is on social media. If they aren’t, you will waste your time and money. Understanding your target audience and whether they are online can help you create a very targeted message with which the theory will resonate.

Goals and Expectations

Without goals, it’s impossible to determine whether your social media campaigns are working. To increase your Facebook following, you can set a measurable goal of 1000 followers in three months. If you aim to increase leads, you must have offers that drive people to your site. Ensure that your goals are specific and reasonable.

Connecting With Your Target Audience

One area that brands fail in is how to respond to their customer’s comments and queries. They often set up a successful social media campaign, but they have no plan to respond to the success. 

Therefore,  when making a social media marketing plan, you must plan how to respond to questions and comments. This will also enable you to decide how many social media accounts to set up depending on your team size.

Collaboration with Influencer 

You will need to consider if it’s possible to collaborate with influencers. Identify those who align with your brand and explore if there are possibilities of collaborating with them. The influencer should be reaching the market you are trying to reach.

Steps in Creating a Social Media Marketing Plan

If you are finding it hard to create a social media marketing plan, follow these steps:

  • Determine the fastest-growing social media platform to use. This will depend on where your target audience is, as we discussed earlier. The site you choose should also fit your social media marketing goal.
  • Fill out your social media profile. You should visit your social media profiles monthly to see if your profile is completed. Check for things like bio, image, and cover photo. Ensure that there is consistency in your brand image.
  • Get a voice for your brand.  You will need a tone your brand will use on social media. For instance, brands like Oreo use humor in their advertising.
  • Choose a posting strategy. Ask yourself how often you should post and what you should post about.

Final Thoughts

There are many objectives of a social media marketing plan. These include having a content plan, understanding your target audience, and having a voice for your brand. By following our guide, it will be possible for you to have a marketing strategy for your brand.

Benjamin is a writer with over ten years of experience in the content writing field. He holds a Bachelor's degree in  Journalism from Strathmore University. He writes on various niches such as product reviews, self-improvement, and making mone online. You can find him curled on his couch with a self-improvement book when he is not blogging.