Daunted by search engine optimization (SEO)? Embarking on DIY SEO and grasping the technical terminology can be intimidating. Your main goal is to attract more customers, without the need for constant website adjustments.
Like other forms of marketing, it takes time to achieve SEO expertise. However, you can attract leads and sales even if you are doing SEO all by yourself in just a few hours per week. To guide you through the process, use this seven-tip process to reach DIY SEO success.
1. Start With Your Customer’s Needs and Questions
SEO success requires balancing customer needs, business goals, and Google’s requirements. Technical SEO is important, but customer satisfaction should be prioritized. Your website needs relevant content and product pages that meet customer expectations.
There’s no need to commission expensive market research. Instead, go through these questions in the afternoon.
- What questions do customers ask during the sales process? (examples: does it come in blue? How long does shipping take?)
- What are customers saying in public reviews on Amazon, Trustpilot, Yelp, and other review websites?
- What are your most profitable products to sell? (Hint: focus your SEO efforts on your winners rather than diluting them across the board)
- What is the unique selling proposition for your product or company?
- Survey your customers to ask how they heard about your company and products.
As you dig further into the details, keep these observations in mind. SEO research will sometimes turn up surprising results that need to be balanced with your knowledge of the customer.
2. Study The Search Results And Competition
In this DIY SEO step, let’s open the search engines and see what we can find. For this example, let’s imagine we are doing SEO research. Some people may not have heard of the product, so they are going to search for something more general, like SEO software or SEO apps.
For SEO content creation, study top results’ titles and descriptions, and related searches at the bottom. Repeat with different keywords three to five times to gauge current SEO results for your niche. Focus on keywords with over 50% ranking probability and 100+ searches.
Keep going with this step until you have at least 20 keywords, ideally 50, and put them into your favorite spreadsheet application like Excel or Google Sheets.
3. SEO Planning: Where Can You Win?
SEO is competitive, like other marketing channels. If you aim to rank for keywords like “cars,” you’ll face competition from major carmakers. Outranking them is possible with time and resources. DIY SEO requires a different approach.
4. Fine Tune Your Website To Become Google Search Friendly
Congratulations! You now understand your customers, search results for your niche, and the keywords you plan to focus on. Optimizing your website for SEO is also known as on-page SEO. Making these improvements requires access to your website’s backend. If you have a web developer available, consider asking for their help.
To get you started, there are four specific areas we recommend focusing on:
- Homepage. Your home page will likely receive a significant amount of traffic, so let’s make sure it is well-optimized. First, check for keyword usage. Your top 2-3 keywords (i.e., ones describing your business category or most important products) should appear at least 3-5 times on your homepage. Avoid repeating the same keywords over and over again since Google tends to regard such content as spam.
- Avoid using Java and Flash. These types of media tend to slow down websites and make it more difficult for search engines to process your website. If you insist on keeping them, you may need to create other conventional web pages elsewhere on your website to compensate.
- Improve your website’s load speed. Industry research suggests that faster websites tend to perform better in search and conversions. For example, HubSpot reported that websites that load in 2.4 seconds or less have an average conversion rate of 1.9%. In contrast, pages that take 4.2 seconds have a conversion rate under 1%. Slow pages could eliminate HALF of your leads and sales! Use Google’s PageSpeed Insights tool to measure your website speed and identify areas for improvement.
- Revise your meta description and titles for SEO and conversion. Combine using your keywords and copywriting to create enticing titles and descriptions. If you have limited time, focus on your top 5 pages first (e.g., the home page, about, contact, and your top-selling products).
- Install Google Analytics. This free tool provided by Google is a mainstay for DIY SEOs and professionals alike. Find out how to set it up by using Google’s help page.
- Install the Yoast SEO Plugin (WordPress). If you use WordPress, Yoast SEO is a must-have tool. It will assess your content from an SEO perspective before you hit publish.
The above tips make your website easier for search engines to process your website. However, that’s just part of the SEO game. You also need links to your website, so let’s turn to that issue next.
5. Publish Valuable Content Worthy of Links
You’ve prepared your website for SEO success and know your customers’ needs. However, to gain high-quality links in 2024 and beyond, it’s not sufficient. Google has been emphasizing the importance of publishing top-notch content for the past decade. Check out the Webmaster Guidelines for more information on Google’s expectations.
Well, don’t worry; we’re here to help you. Firstly, to give your DIY SEO efforts a head start, use these 10 ideas for link-worthy assets. We will focus on text content because that tends to be the easiest to produce, but don’t let us stop you if you are great with video.
- Optimize Your Product Pages With Additional Information. Look for ways to add more valuable information to your product pages. For example, can you provide more photos, and additional details on product features, and options? User-generated content in the form of reviews is a simple way to enhance product pages without creating more content. Take a look at Saddleback Leather’s product page for the Front Pocket Leather Briefcase. This page has over 100 reviews, 6 product photos, and two videos. That’s worth linking to!
- Provide Step By Step Directions. “How To” remains one of the most popular types of content on the Web. In a way, this DIY SEO post is an example – we’re teaching you SEO fundamentals so you can reach your online marketing goals. Reflect on the most common questions your customers ask and then create content based on that topic.
- Create Data-Based Content. In general, people love to read content based on original research and data.
- Curate The Best Content. In SEO, it’s natural to focus exclusively on promoting your website. However, it is often wise to give first in SEO. Consider creating a list of your favorite content around a topic.
- Mistakes To Avoid. People love to avoid mistakes, so create content that helps them avoid mistakes. For example, your customers might struggle to set up their new printer. Create a content piece that addresses that pain point like “7 New Printer Setup Mistakes To Avoid.”
- Publish Case Studies. Pick up the phone and ask one of your most loyal customers for a case study or an interview. Then, Ask them why they like your products. Generally, publishing original interview-based content is a tried and true SEO content creation strategy. If you record an interview as audio, use a service like Rev.com to transcribe audio recordings into a transcript.
Now, let’s go out and get some links for your website. Without links, you will struggle to excel in SEO.
6. Ask Your Network For Backlinks
Link building is critical to SEO results. However, it is easy to do it poorly. In the past, people would buy links in bulk. Others would use “article spinning” software to create “content” and attract more traffic. However, many of these tactics are considered spam by Google.
Instead, we are going to start with a much simpler approach to get links: ask for links from people in your network.
Firstly, Reach out to people you already know and ask them for links. For the best results, go slow at first. Send no more than five-link requests to people you know. If you have been following the steps above, your website will have a growing library of valuable content. You are going to reference that content in your outreach.
Here is an outreach template to use as a starting point.
Hi NAME,
Since you’re interested in TOPIC, I thought you might like CONTENT. Take a look at it – LINK. If you like it, can you add a link to it on your website?
Thanks,
YOUR NAME
When adding a running gear guide to your fitness e-commerce site, it’s logical to reach out to your marathon-running friend. Once you’ve gained several links from your network, you can aim higher by contacting unknown individuals and requesting links.
Tip: There are software tools that will help you increase your link-building results. For example, you use a customer relationship management tool like Pipedrive to track your outreach emails and follow up. If you are doing SEO and link building on a budget, you can use a spreadsheet and calendar instead.
7. Monitor Your DIY SEO Progress And Make Adjustments
Few SEO campaigns strike gold right away. That’s why you need to commit to monitoring your results over time. Specifically, we recommend that you watch your SEO monthly or weekly if you are particularly enthusiastic.
Every month, there are a few points to check in your analytics software. Here are two points we suggest regularly checking to see how your SEO performance is developing.
High Potential Keywords
This report tells you about keywords that may be promising. In this list, we would suggest looking into “startup marketing” as an idea. Next, let’s look at changes in your rankings.
Change report from CanIRank.com
Specifically, look at the “Rank” column. This tells you if you are gaining or losing in the rankings. If your website has dropped below ranking 10, take action to recover your rankings. For example, improve your content, ask for more backlinks, and analyze what the competition is doing.
Final Thoughts On DIY SEO: You Can Do It!
Congratulations on learning DIY SEO! Don’t worry if you’re busy or have limited time. Just focus on one step at a time. Start with customer research this week and move on to the next step next week. Consider using SEO software to speed up your progress.
