Best Time To Post On TikTok

What is the best time to post on TikTok? Many prospective producers now have the chance to make a life by producing content thanks to this short-video platform. The optimal time to post on TikTok must be understood, nevertheless, in order to reach the greatest number of users possible.

You must pay special care to the timing of publishing because of the large audience of roughly 1 billion monthly active customers and the accessibility of videos through the “For you Page” in any part of the world. Improving your posting schedule will assist you in developing a viral content marketing plan as well as increase the involvement of your material. As a result, we’ll go over all the crucial information you need to know about selecting the ideal time to post on Tiktok in this blog.

Why is the ideal TikTok posting time important?

Best Time To Post On TikTok
Photo by Solen Feyissa

The new child in the city is no longer on TikTok. Most of the social media platforms with the fastest growth are it. And TikTok deserves all the credit for boosting the demand of video content across all social media platforms. Therefore, having a strong TikTok following can aid in the development of your social media video promotion plan. You may also produce brief video content for Instagram reels, similar to TikTok.

If you currently use TikTok, you may be familiar with the “For You Page,” which shows a never-ending stream of videos that have been chosen by the algorithm based on how you have previously used the app. This sector has emerged as the prized possession of creators, brands, and influencers.

Each section’s videos are chosen based on a number of factors, including user involvement. The likelihood of a video being in this area depends on how many likes, comments, and shares it has received.

But how would you get those likes and responses if your videos didn’t show up in your followers’ feeds? This is where understanding the ideal TikTok posting period comes into play. Publishing content when your viewers are most active will enhance the level of engagement, which will eventually increase your chances of being included in the “FYP” area.

When should I publish on Tiktok to get more views and likes?

Yes, determining the best time to publish on TikTok does not have a one-size-fits-all, or should we say a one-time-fits-all solution. All social media sites are affected by this. On TikTok, no two bloggers or marketers have the same intended audience. Likewise to this, each audience uses the site’s content for a varied length of time. There is some positive news for those seeking the ideal time to publish on TikTok: the overall best time. You can determine the optimum time for you by using the average best time data.

Is it important what you post on TikTok?

Yes, it is significant. However, timing is only one of several things to consider. When mixed with other criteria such as the quality, distinctiveness, and regularity of your material, having the time of w you share your videos just right will help you receive more views and engagement at first. It may result in TikTok’s algorithm favoring your material in other users’ For Your Page suggestions.

To get there, you must first cross the first barrier, which is to garner as much involvement as necessary when your video is first posted. The greater your initial engagement, the more likely TikTok’s algorithm will continue to promote your video to other users. Picking the proper time to publish your material is critical to ensure that your video receives as much engagement as possible when it first goes live.

You must understand who the intended audience for your material is and when they are most engaged in order to do that. You’ll probably see a boost in engagement if you can time the publication of your content to coincide with when your user is available to view it. The strength of your content is one of the key criteria that will determine how much interaction you receive.

What time of day is ideal for posting on TikTok?

person holding black android smartphone
Photo by Olivier Bergeron

I’m sorry to break your bubble, but there isn’t a single optimal time to publish on TikTok. This holds true for all social networking sites, including TikTok. It’s because each influencer and each company has a unique target market to appeal to.

You can start by taking into account the typical best times before learning how to determine your own particular ideal time to publish on TikTok. Here is a study that identifies some prime times for posting: The data above indicates that, on average, the best times to post on TikTok are between 6:00 AM and 10:00 AM and between 7:00 PM and 11:00 PM.

Which time of day on TikTok is preferable for posting?

What your target market is will determine that. You’ll need to conduct some study to learn details like the time zones that your viewers reside in and the hours that they are active on TikTok. According to the widespread agreement, you must view your films’ analytics in order to accomplish that. A TikTok Business account is required to view those analytics. Going to your TikTok settings will allow you to change to a Business account: Open the mobile app, choose Profile > Menu > Settings and privacy > Manage account > Switch to a Business account, and then click Open.

The transition to a Business account is cost-free. However, before you can access analytics, you must have published a number of public videos. You can schedule your posts appropriately once you know when your intended audience is on TikTok.

The ideal times to post on TikTok

  • Monday, 6 a.m., 10 a.m., and 10 p.m.
  • Tuesday: 2 am, 4 am, and 9 am
  • Wednesday: 7 a.m., 8 a.m., and 11 p.m.
  • Tuesday: 9 am, 12 pm, and 7 pm
  • Friday, 5 o’clock, 1, and 3 o’clock
  • Saturday: 11 a.m., 7 p.m., and 8 p.m.
  • Sunday: 7 am, 8 am, and 4 pm

This information is undoubtedly intriguing and a good place to start when developing your initial TikTok approach. The optimal time to publish on TikTok for your particular account will become clear when you can access customized stats, which won’t be far in coming.

The major caveat here is that you must take your own time zone and the location of your audience into account in order for these data to be meaningful to you.

Monday’s prime time for TikTok posting

On Monday, 6 am, 10 am, and 10 pm are the ideal times to post on Tiktok. Inferred from this is that people can check before going to work or school, eating, and immediately before bed.

Tuesday’s prime time for TikTok posting

Tuesday mornings around 2 am, 4 am, and 9 pm are the ideal times to post on Tiktok. This shows that individuals are monitored very early when getting up in the middle of the night and just before going to bed. Around lunchtime, there is a smaller work crowd inspecting.

Wednesday’s prime time for posting on TikTok

On Wednesday, 7 a.m., 8 a.m., and 11 p.m. are the ideal times to post on Tiktok. A pronounced pattern of monitoring before going to work or school and then just before retiring. You should thus edit your postings.

Thursday’s prime time for TikTok posting

On Thursday, 9 a.m., 12 p.m., and 7 p.m. are the optimal posting times on Tiktok. To this day, a relatively even pattern has evolved, with people checking before work or school, throughout lunch, and before bed.

Friday’s prime time for posting on TikTok

On Friday, 5 a.m., 1 p.m., and 3 p.m. are the greatest times to post on Tiktok. Before lunch and in the middle of the day, when individuals collaborate before work and school. Early PM implies that watching decreases at night when people are out having fun.

Saturday’s prime time for TikTok posting

On Monday, 11 am, 7 pm or 8 pm are the finest times to post on Tiktok. On Saturday, fewer individuals get up early since they are recovering from the previous night, so they tend to do so later in the morning and then later in the evening after dinner.

Sunday’s prime time for posting to TikTok

Monday’s best Tiktok posting times are either 7 am, 8 am, or 4 pm. People watch before supper and then before church.

How to determine your personal ideal TikTok posting period?

round Timex analog clock at 2:33
Photo by Sonja Langford

The aforementioned average best times are a wonderful place to start, but if you’ve been using TikTok for a while, it’s time to figure out when to publish on the app to receive the most views. Investigating your account’s analytics area will help you with that.

You need to find out the solutions to the following queries in order to choose the best time to post on TikTok:

  • Where are they located, your audience?
  • When is the best time to check TikTok for them?
  • When do your followers become most active?
  • Which of your postings attracted a lot of attention?

Let’s walk you through each step of the approach of locating these solutions one by one.

1. Open a TikTok pro account

You must upgrade to a Pro account in order to see TikTok data and determine your ideal posting window. To do that, take the following actions:

  • On your account page, go to the ‘Manage my account’ section by clicking on the three dots in the upper right corner.
  • Then select “Switch to a Pro Account.”
  • Click “Done” after selecting a category for your account.

You will be welcomed to your pro account in a dialogue box that will display. The option for “Analytics” will now be shown in the options menu. Let’s now go into analytics. There will be three sections in this paragraph: Overview, Content, and Followers.

2. Determine the location of your audience

Knowing where your audience is from is crucial when producing content for a worldwide audience. Click on the “Followers” tab and scroll down to the area of “Top territories” to see where your audience is located. In the aforementioned illustration, it is evident that the U.S. has the largest audience, followed by Australia and the U.K. The absence of the cities from which your viewers originate in a specific nation in TikTok’s metrics section is a drawback.

3. Check the peak hours of activity for your following.

Now, this metric has the potential to give you priceless knowledge. You may still monitor the times when your audience is most engaged even when you can’t pinpoint the precise cities from which they originate. Find the section under “Followers activities” under the “Followers” tab. You may view the days and times when your followers are active on the site here.

By analyzing this data, you may determine when is the greatest time to post on TikTok and YouTube and post the appropriate content at the appropriate moment. The times shown here are in Coordinated Universal Time. As a result, you must use a time converter tool to translate it to the time zone of your audience.

4. Assess the effectiveness of your content

To choose the optimum posting times, it’s also essential to consider how well your material is performing. Go to the analytics section’s “Content” tab. You may view the performance of your postings over the last week here. Your entries will be displayed in the “Trending videos” area based on the number of likes they have gotten. To view additional information about a post, tap on it.

You can view statistics such as total views, maximum watch time, traffic source time, and geographic location of views. Check at the number of views, remarks, and shares first. then look at the time and date of posting. Keep track of this information for each post and look for any relationships between interaction and the posting time. You’ve just discovered the optimal time to post, for instance, if all of your high-performing material is published between 10:00 AM and 3:00 PM on Monday and Thursday.

5. Monitor your progress over time

Since TikTok only displays data from the last 7 days, keep track of all your data in a spreadsheet. Additionally, after 28 days, the data is erased. Thus, determining the precise best times can be a little difficult. You must also use some speculation in this procedure.

You can look through your complete spreadsheet after recording this data for a month or two to determine which days and hours produced the best outcomes. Keep track of the relevant metrics in your spreadsheet:

  • the posting’s date and time
  • Number of comments and likes
  • Shares outstanding
  • average time spent watching a video
  • a total of views
  • Playtime overall
  • driving force
  • regions of the audience

You can discover the top content on TikTok in addition to the optimal time to post on the platform. For instance, you can concentrate more on making hilarious videos to increase your following if you see that your humorous content is getting more engagement than your instructive stuff.

6. Examine more social media channels

Do you also produce material for additional platforms? Do you have a comparable audience on YouTube or Instagram? If so, you may also check out their analytics. You can benefit from the audience’s cities mentioned on Instagram if the intended audience is similar. When choosing the ideal time to post, gather all the data that you think would be helpful.

Your TikTok content can also be cross-promoted on other social media websites. You don’t have to manually submit videos everywhere. Just select a social media planner like RecurPost and set your material to post at specific times on all of the major social media networks.

How to find the most effective TikTok posting hours for your audience

best time to post on tiktok
Photo by Mariia Shalabaieva

TikTok gives you access to a wealth of information about your content and subscribers. Where are these details? analytics for TikTok.

Your account’s stats provide you with all the information you need to choose the ideal moment to post a TikTok video, even though it’s not an exact science. This provides comprehensive data on the peak times of your audience’s activity.

Step 1: Sign up for a Pro account to access TikTok stats.

You must upgrade to a TikTok Pro account first, which takes just a minute. To begin, tap the three dots that appear in a menu at the top-right of your profile. Next, click “Manage my account.” To start the procedure, tap “Switch to Pro Account” from here. To finish the process, choose your account type and follow the instructions. Once you’re done, you’ll be returned to your account menu and should get a notification indicating that you’ve switched to a TikTok Pro account. You will now be able to see a new menu item called Analytics.

Step 2: Get acquainted with TikTok analytics

Before moving on, let’s spend a moment getting acquainted with the analytics software. Three tabs are available in the analytics section:

Overview: This tab gives you a birds-eye overview of your fans, profile views, and video views.

Content: You can see statistics about your posts here, including the number of views, likes, responses, and typical watch duration.

Followers: You may learn about your user engagement, the stuff they’ve interacted with, and their locations by using this tab.

Step 3: Determine the location of your audience

The location of your audience will mostly determine when to post on TikTok. We’ll examine that out first, then. For a list of the top territories, select the Fans section and scroll down. Finding out where your followers are based is simple with this section. You notice that the majority of Rachel Pedersen’s viewership is situated in the US in the instance from the TikTok expert following. She also has a sizable following in Iraq.

When you are aware of where the majority of your followers are located, you can use the global best TikTok posting hours to anticipate when they will be online. Remember to adapt the world’s best times to the time zone of your most important region.

Regretfully, TikTok just gives you the name of the nation where the majority of your viewership is located. This poses a challenge if the majority of your viewers are in the United States, which has various time zones.

Step 4: Determine the times that your followers are most active

Finding out when your viewers are most active will help you better understand when to post on TikTok. Go to the Users tab and scroll to the bottom to see your fan behavior to achieve this. You can see Rachel Pedersen’s following activity is largely consistent throughout the entire week in another sample from the TikTok expert.

Additionally, you can observe that Pederson’s following activity peaked between 4 and 7 pm, as shown in the graphic following demonstrating interaction for a specific day. You can use this data to determine when to post a TikTok video to get the most response.

Step 5: Change the times displayed to reflect your local time

In TikTok statistics, all data is kept in Coordinated Universal Time (UTC). You must therefore convert the times when your followers are the busiest into the time zones where your audience resides. Let’s examine an illustration of how to do this.

Let’s say that according to TikTok, your follower activity increases between 4 and 6 p.m. UTC. The optimum time to publish on TikTok would be from 6 p.m. to 9 p.m. Italian time if the majority of your audience is in Italy, according to Savvy Time.

Step 6: Take notes from your effective content

To continue to hone in on the ideal time to post on TikTok, let’s look at your highest-performing material. On the TikTok analytics screen, click Content at the top to get started. You may view the performance of your postings over the last week here. To get additional information about a post, touch on it once you have scrolled down the screen to see your trending videos. You may view the number of views, likes, opinions, and shares for each post. You’ll also figure out the usual watch time and where the post’s traffic comes from.

Step 8: Examine more platforms

Do you have a devoted following on a different website like YouTube or Instagram? Do you create material with a wide audience for your target market?

If so, you might decide to post on TikTok at the most advantageous time using your other social media accounts. Just visit your other accounts and check out the data. Visit our tutorials on Instagram, Facebook, Linkedin, and Twitter analytics to find out more.

How to Post on TikTok at Multiple Best Times?

As you search for the ideal day and time to publish on TikTok, you will learn that there is no such thing. Each brand has numerous opportunities to maximize awareness for its TikTok fans. Luckily! You would not wish to live in a world where your brand just has one day or time slot to communicate with the public. However, for a social media manager who manages numerous customer accounts, publishing at multiple best times can become rather stressful. The main general guideline for TikTok posting frequency is to post as much interesting, high-quality content as possible. The majority of brands will profit from posting one to three times per day, but this is not a universal rule.

To summarize

As TikTok becomes a new hotbed of interaction, fresh businesses of all sizes are joining to make a meaningful effect. It’s time to make use of TikTok’s interaction power. But keep in mind that publishing isn’t the only panacea here. It’s a stepping stone to getting your audience’s attention. From there, your fate is determined by the level of your content.

Begin with the suggestions we provided here to determine the optimum time to post on TikTok in order to reach out to relevant audiences. However, determining your optimal times is a continuous process. Your audience and the locations they belong to will develop in tandem with your profile. So, to stay on top of things, continue to monitor your best time to post every now and again.

Sofia Nikolaishvili
Latest posts by Sofia Nikolaishvili (see all)

Sofia Nikolaishvili

After earning a professional degree in linguistics and literature I decided to try out blogging to explore my passion for writing and gain first hand experience. I write about everything I'm interested...

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