How to Maintain an Active Social Media Presence: Tips for Building Engagement and Brand Awareness

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As of 2024, there were 4.95 billion Social media users, accounting for 61.4 percent of the global population. With such impressive numbers, it’s clear why businesses are angling to market to this online community.

 If you want your brand to be noticed, you should have an active social media presence.  However, this doesn’t happen by luck but is a result of a clear action plan. This article will guide you on how to maintain an active presence on social media.

What is Social Media Presence?

This refers to all the steps a business takes to get noticed and grow a community on social media. A solid social media presence can help a business to build trust with its customers. It also helps increase brand awareness and show current and prospective customers why your business is unique. While there are no KPIs to measure social media presence, it can be noticed through a higher engagement rate, increased brand awareness, and a positive brand perception.

How to Build a Social Media Presence

Use these tips to grow your social media presence:

Identify Your Audience

Your first step when building a social media demographic is to determine who your target audience is and to find out where they are. Different social media sites have different audience demographics.

 If you are targeting Genz and millennials, your best bet is Snapchat. On the other hand, if you want to target older demographics, Facebook is a great choice. Other criteria you can use to segment your target audience are age, sex, location, and interest.

Engage With Your Audience

Social media is a great place for you to interact with your customers. It’s also an excellent opportunity for your audience to connect with your brand on a deeper level. To do that, you should encourage your followers to:

  • Comment on your posts
  • View your videos
  • Share your posts
  • Create user-generated content

Building a social media presence shouldn’t be all about selling. It should also involve listening to your customers and responding to their queries. By doing that, you can also understand their interest and what drives them. You can then create content that meets their needs and have unmatched customer service. Therefore, be sure to respond to every comment.

Use a Variety Of Engaging Visuals

According to one study, someone who reads about something will remember only 10% of it after three days. However, someone who sees a visual remembers 65% of it within the same period. This means that humans remember visual information better than text. Therefore, visuals can help drive social media engagement, translating into a bigger social media presence.

Stay Active

Have you ever seen a post where you were left wondering if the brand still exists since you no longer see their posts? Social media is all about visibility; once you are out of sight, you will also be out of the minds of your followers. You do not want that to happen to your brand. 

Keep posting high-quality content regularly while paying attention to when your audience engages most with your audience.  If you are struggling to keep up with your social posting schedule, you should consider hiring a social media manager or reducing the number of sites you are on.

Have a Brand Voice

To build a social media presence, have a brand voice and stick to it. When customers see your posts, they should be able to tell that this is your brand. A well-defined brand voice will make your brand look more human. Your audience will relate more to a brand with a human face. Ensure that your brand identity is similar on different social media platforms

Perform Competitor Analysis

If you are not keeping track of your competitors, you may not know what is working and what isn’t. You need to check out how your competitors position themselves in the market and how their audience responds to their content. 

For instance, if they have a post with many likes and comments, you should find out why it’s receiving such engagement. You can then reinvent the wheel and take your content in a similar direction. However, avoid copying their strategy completely, as what works for them may not necessarily work for your brand.

Wrapping Up

By having an active social media presence, you can build engagement and site traffic. This can also help to build loyalty that can boost your organic following. Additionally, it offers you an opportunity to connect with your clients on a personal level. You can quickly increase your social media presence by following the above tips.

Benjamin is a writer with over ten years of experience in the content writing field. He holds a Bachelor's degree in  Journalism from Strathmore University. He writes on various niches such as product reviews, self-improvement, and making mone online. You can find him curled on his couch with a self-improvement book when he is not blogging.