The search engines assign metrics to sites, such as PageRank, as well as to subdomains and root domains. Through extensive testing, examination, and experience over the years, SEOs have developed such consistent behavioral patterns. A domain that is a smaller domain is known as a subdomain. The root domain is the sole domain that does not have any subdomains. Our article will explain the difference between root domain VS subdomain and how changing the domain affects SEO.
A root domain name: what is it?
A root domain is made up of a top-level domain and a second-level domain (SLD) (TLD). It is the simplest form of a domain name. For instance:
- Facebook. com
- Google. com
A sub-domain name: what is it?
The root domain is placed after a sub-domain. Here are a few typical instances (the subdomain is bold):
- forum.domain. com
- members.domain. com
- store.domain. com
You can make as many sub-domains as you want once you have a domain name.
When Should You Use A Subdomain?
You have two pages from your principal domain ranking available for a particular search term. This operates because Google only shows a maximum of two URLs from a certain subdomain on a specified search results page, but it might show more from a given root domain if there are several subdomains. You employ precise targeting methods to make the URL copy/paste act as the optimal anchor document because you wish to rank for a specific keyword in the subdomain.
The Primary Differences among the root domain and the sub-domain:
Strong subdomains and root domains are advantageous for individual pages. Because of this, even though someone duplicates your blog post about the best method to microwave burritos into Wikipedia, their page will rank far higher than yours.
Subdomains DON’T ALWAYS receive from other subdomains all the advantageous metrics and ranking skills on a specific root domain. On some root domain subdomains, they are GET NO GAIN. These include websites where anyone may keep posting their subdomain, such Typepad.com, Blogspot.com, WordPress.com and a few others.
Content/pages function surprisingly similarly no matter what subfolder they are positioned under a specified subdomain, and subfolders DO seem to receive all of the advantages of the subdomain on which they are located. Sharing real measurements from one subdomain to another will be aided by safe internal and cross-linking, though not always and completely.
Benefits of Root Domains and Subdomains
Let’s look at the different benefits of employing both for your website to better grasp the differences.
Domains have the following benefits:
Managing Your Brand
If you don’t get a root domain name that matches your company name, someone else might and take over your brand. To protect their brand recognition and to have absolute authority over their brand name, well-known websites like Google and Facebook have purchased domain names with multiple extensions.
Increases the Credibility of Your Company
This benefit is applicable to subdomains as well as domains. Having a website with the name of your company on it increases the trust that clients have in your brand. Customers are reassured by the presence of a domain name that your company is reliable and legitimate.
Your website’s ability to rank highly on search engines can be significantly influenced by its domain name. This is so that your website will rank higher in search results if it contains a term. Of course, there are other elements that affect your brand’s SEO, such as the arrangement of keywords and marketing, but a domain name is an excellent place to begin.
Subdomains also have benefits:
Targets a Particular Audience
In order to make certain that your audience can discover you quickly, it is crucial to comprehend what a root domain and a subdomain are. You can focus on a particular market or audience by using a subdomain.
Enables testing of new content
Use a subdomain to test out new material or concepts for your website. This is why even if your idea has technical constraints, it won’t have an impact on your primary website since a subdomain functions similarly to a distinct website.
Assists with SEO
When used properly, both the root domain and the subdomain can aid in ranking gains. You can customize each subdomain for a different set of keywords, making a subdomain similar to a different website. To boost traffic, you can also add inbound connections to your primary website.
When there are so many options available, it can be difficult to determine which is best for your website. Use your company name in a standard root domain if you would like your website to distinguish itself from the competition. Use a subdomain instead if you wish to add a distinct area or category to your website. Choose whatever option best fits the objectives of your website because both have benefits and differences.