Automation of social media posts can improve your productivity. It can also help you have a consistent posting schedule and to maintain the necessary post quality. However, since automation is a relatively new phenomenon, many social media managers still don’t understand it well. This post aims to help you understand how to do post automation.
Benefits of Social Media Post Automation
Automating the posting of your social media posts comes with a lot of benefits, such as;
- Saving time
- Improved efficiency
- Staying consistent in posting
- Enables easy management of social media accounts
- More cost-effective
How to Automate Your Social Media Posts
Here are the steps you need to follow in automating your social media sites.
Choosing a Social Media Automation Tool
As the name suggests, automation is about using tools to increase efficiency. Therefore, one key step you must follow is choosing an automation tool. There are many tools, and you must choose one best suited to your needs. Here are the tips on choosing a social media automation tool:
- Identify your brand needs and goals
- Consider the content type and features you need
- Ensure that it has a user-friendly interface
- Confirm if it’s compatible with the social media platform you use.
Determine Your Daily Routine
You need to ensure that you have a productivity regimen that helps you organize your daily, weekly, or monthly tasks. You can organize your routines in the old good to-do list or even go the modern way using an IOS app. Whichever way you choose, ensure that you allocate time for specific tasks.
You can use different tools to plan your task, such as Evernote, Hive, Asana, and Todolist. If there are tasks that look similar or repetitive, you can strike them off your list.
Have a Content Calendar
Creating a content calendar can be a great way of showing you what needs to be done. It also helps you to save time. Some of the details to include in a content calendar are:
- The kind of content you need
- When to post the content
- Where to post it
Use Social Media Scheduling Tools
A social media scheduling tool will help you to schedule your post to the right platform and at the right time. This will help you save time as you can schedule when to upload content and the publishing date. Tools such as Hootsuite and SproutSocial will enable you to schedule your posts in advance, upload them, and check your KPIs.
Review Your Best Posting Time
The period when you post your content is as important as your content type. Look at the social media data analytics to determine the best time for posting. For instance, when you notice that your Instagram post receives a lot of engagement when posted on Tuesday and Friday mornings, you can post more during that period.
Use Social media Listening Tools
You can leverage social media listening tools to get essential insights into your content. This will help you know what people say about your brand. It can also help you to understand the industry trends and your audience.
Automate Your Customer Service
Social media automation isn’t only about planning and scheduling posting. It should also be about escalation management. Therefore, it’s important to automate customer service through canned replies. Like the FAQ section, canned replies can answer frequently asked questions. This will save you a lot of time as you do not have to reply to every question manually.
Analytics Automation
Another part of social media posts that needs automation is analytics. Doing so will save you a lot of time as you do not need to start from scratch every time you need a report. By automating this function, you only need to set the right time for the tool to produce the reports.
Monitor Your KPIs
Ensure that you regularly monitor the results of your automation. You can track performance and make adjustments where necessary. Since social media is an ever-evolving field, your content and strategy should keep evolving. By monitoring your KPIs, you can easily see the areas to improve.
Final Thoughts
You will spend much time and effort if you do your social media posting and other tasks manually. This will leave you completely worn out. But by automating social media posts, you can easily enhance your productivity. The above tips will help you get started with automating your social media posts effectively.
