Site owners have always relied on SEO to drive traffic to their sites. The higher your site ranks on the search engines, the more traffic you should expect. Another effective way of driving traffic to your site is through social media marketing.
With a good strategy, you can increase brand awareness and ROI. However, you should know how to integrate SEO strategies into your social media marketing for the best results. This article will guide you on how to do that.
How Social Media Affects Website SEO
According to Google, social media signals don’t affect site rankings. However, if you keenly watch the SERPs, you will realize social media posts rank on search engines. Again, some studies show that greatly sharing content on social media increases the chances of ranking on the SERPs.
While Facebook shares aren’t considered backlinks, there are several indirect ways in which social media affects SEO. These include:
- Increasing brand awareness
- Content distribution
- Increasing a post-lifespan
- Increase online traffic and visibility
How to Combine SEO and Social Media Marketing
Here are ways in which you can combine social media and SEO for the best results:
Cross-promote Across Different Platforms
To see social media and SEO results, you should cross-promote your social media account on your site and vice versa. Ensure that your social media pages are included on your site by including a sidebar that makes it easy for people to follow you on social media. You can also share a link to your site on your social media profiles.
You can also embed your social media posts in your blog posts. This can result in people clicking and visiting your social media profile. They can then like, comment, and even follow your page.
Implement Two-way Retargeting
While creating website content, ensure that each part of it, from the images to the posts, can be easily shared. You can have pictures, charts, quotes, and infographics that can easily be shared without sharing the whole content. When you create a viral Facebook video, you can promote your new blog post in the video. This will enable you to get more traffic from a targeted audience to your site.
How to Incorporate SEO Strategies into Social Media Marketing
Here are ways in which you can use seo strategies in social media marketing:
The foundation of SEO is keyword research. This helps website owners know the kind of content people are searching for. If a particular keyword has a high search volume on the SERPs, tailoring your social media posts around such keywords will likely draw a larger audience.
You can use a tool like Answer The Public, Google Keyword Planner, Ahrefs, and Moz to know what people are searching for. You can then optimize your posts using those keywords.
Ensure that your social media profiles are optimized. To do that, include the relevant keywords in the bio, URL, and about section. This will make it easier for search engines and social media search algorithms to understand what your profile is about.
Create Engaging Content
Ensure that you also create high-quality and engaging content that resonates with your audience. To make the content appealing and shareable, you should include a mixture of text, images, videos, infographics, and more. Ensure that your target keywords are included in your content naturally so that they do not affect readability.
Social media algorithms usually rank content depending on the engagement level. If your posts have a higher engagement level, they will likely be suggested to other social media users. As a social media content creator, you should also actively engage with your followers on social media.
Therefore, respond to their comments and encourage them to share your posts and follow your page. Join relevant groups and actively share your knowledge. You can also encourage your followers to create user-generated content to drive engagement.
Use Relevant Hashtags
On most social media sites, content is usually organized in hashtags. Therefore, you need to research the relevant hashtags in your niche to place them strategically in your posts. However, avoid overusing the hashtags or else your content may be marked as spam.
Check Social Media Analytics
Keep analyzing the performance of your social media profile by looking at the analytics. This will give you an idea of what is performing well and resonating with your audience. You can then use the data to optimize your future posts.
Social media marketing and SEO work together to complement one another. You can use SEO to drive social media marketing and vice versa. With the above steps, It’s possible to integrate seo strategies into your social media marketing.