Bringing a new product to market is a long process that takes a lot of testing and brainstorming. Product development is a difficult process because the odds are against the...
Or how not to fail?
Any organization needs a strategy to achieve its goals. It needs to be refined and adapted over time, considering external changes....
We live in the age of social media. No one can escape from the all-encompassing pull of the World Wide Web. Humans are social creatures by design, constantly seeking or sharing information....
Nowadays more people are using social media as a means to earn money than ever before. There are multiple platforms to choose from, and a multitude of topics to focus on. Naturally,...
Branding has always been important to business since ancient times. In ancient Rome, people advertised a product through the dissemination of images. Still today, using digital media anywhere in the...
Nowadays the development of digital channels in the world, unlike traditional marketing channels, has increased demand for various marketing directions. Social media marketing effectively and quickly positions the brand in...
Talking about digital marketing is unthinkable without content. The 21st century is the era of the digital world, in which content is at every turn. Companies today cannot succeed without...
Any marketer uses marketing techniques and advertising to gain customer loyalty and drive sales. However, it is necessary to determine what should grab the customer's attention and what type of...
In this day and age, it seems everyone is either buying or selling products online. Either as small online businesses, or a merchandise as a part of a social media marketing plan,...
Anyone that has even mildly read up on marketing has probably heard of the marketing mix - the 4P’s (Price, Product, Promotion, Place) that are used to determine a marketing strategy. As...
The definition of family has been evolving over the past decades. The past year showed us the importance of spending time with our families and further helped us define who we include...
Even beginners in business and marketing have likely come across the term “Brand Image”.
Although it may seem to be solely a concern for large business conglomerates and well-known luxury brands, it is...
