Exploring New Product Development

Bringing a new product to market is a long process that takes a lot of testing and brainstorming. Product development is a difficult process because the odds are against the...

What Are The Main Ways To A Company’s Success, And How Can A Mission Statement Help Achieve Goals

By Nino Gogitdze Any company's goal is to establish itself in the local or international market and gain customer loyalty, which is...

How Do Competitive Strategies Help Companies Beat The Competition, And Which One To Choose?

By Nino Gogitdze Unless you have a cash-bearing tree in your lawn, I’m sure you’ve looked for ways to bargain, or went...

The Most Common Mistakes In Strategic Planning

Or how not to fail? Any organization needs a strategy to achieve its goals. It needs to be refined and adapted over time, considering external changes....

5 Most Useful Social Media Marketing Tips

We live in the age of social media. No one can escape from the all-encompassing pull of the World Wide Web. Humans are social creatures by design, constantly seeking or sharing information....

Competitive Analysis For Social Media

Nowadays more people are using social media as a means to earn money than ever before. There are multiple platforms to choose from, and a multitude of topics to focus on. Naturally,...

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How To Identify Your Target Audience

If you are launching a new product, service, or adding new content, you should first ensure your target audience is going to...

Exploring New Product Development

Bringing a new product to market is a long process that takes a lot of testing and brainstorming. Product development is a...

What Are The Main Ways To A Company’s Success, And How Can A Mission Statement Help Achieve Goals

By Nino Gogitdze Any company's goal is to establish itself in the local or...

Latest Stories

Creating a successful branding project

Branding has always been important to business since ancient times. In ancient Rome, people advertised a product through the dissemination of images. Still today, using digital media anywhere in the...

Why Do We Need Social Media Marketing?

Nowadays the development of digital channels in the world, unlike traditional marketing channels, has increased demand for various marketing directions. Social media marketing effectively and quickly positions the brand in...

Top 7 secrets of Engaging Content

Talking about digital marketing is unthinkable without content. The 21st century is the era of the digital world, in which content is at every turn. Companies today cannot succeed without...

Humor in Advertising – To Buy or Not To Buy?

Any marketer uses marketing techniques and advertising to gain customer loyalty and drive sales. However, it is necessary to determine what should grab the customer's attention and what type of...

How Do I Know What Price To Set?

In this day and age, it seems everyone is either buying or selling products online. Either as small online businesses, or a merchandise as a part of a social media marketing plan,...

Is the 4P Marketing Mix Still Relevant In Today’s Digitized World?

Anyone that has even mildly read up on marketing has probably heard of the marketing mix - the 4P’s (Price, Product, Promotion, Place) that are used to determine a marketing strategy. As...

Redefining Family for Market Research

The definition of family has been evolving over the past decades. The past year showed us the importance of spending time with our families and further helped us define who we include...

Why Spend Time Building Brand Image

Even beginners in business and marketing have likely come across the term “Brand Image”.  Although it may seem to be solely a concern for large business conglomerates and well-known luxury brands, it is...

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Redefining Family for Market Research

The definition of family has been evolving over the past decades. The past year showed us the importance of spending time with our families...

Online Vs. Offline Sales

These days, people who start a retail business are faced with two major options for selling their products: online vs. offline. Most...

5 Most Useful Social Media Marketing Tips

We live in the age of social media. No one can escape from the all-encompassing pull of the World Wide Web. Humans are social...