Marketing Planning Strategy Steps

What is marketing planning strategy steps? The marketing planning process is the process of creating a plan that outlines how a company will achieve its marketing objectives. The process begins with a situation analysis, which is an examination of the internal and external factors that can impact the company’s ability to reach its target market. From there, the company develops its marketing strategy, which includes its positioning, messaging, and target market. The company then creates a marketing mix, which is the combination of tactics it will use to reach its target market. Finally, the company implements its plan and monitors its progress to ensure that it is on track to achieve its objectives.

Importance of marketing planning

Marketing Planning Strategy Steps
Source: Marketing Planning Strategy Steps

As the world of business becomes more and more competitive, the importance of marketing planning cannot be underestimated. An effective marketing plan will help your business to stand out from the crowd and to attract and retain customers.

There are a number of reasons why marketing planning is so important:

  1. It helps you to identify your target market

If you want to be successful in business, you need to know who your target market is. Marketing planning will help you to identify the demographics of your ideal customer and to understand their needs and wants. This information is essential in order to create an effective marketing strategy.

  1. It allows you to set achievable goals

Without a plan, it can be difficult to set realistic and achievable goals. A good marketing plan will help you to identify what you want to achieve and to set measurable goals. This will ensure that you stay on track and that your marketing efforts are focused.

  1. It keeps you organized

Marketing can be a complex and time-consuming task. A well-organized marketing plan will help you to keep track of your campaigns and to ensure that you are using your time and resources effectively.

  1. It saves you money

An effective marketing plan can save you a lot of money in the long run. By identifying your target market and understanding their needs, you can create a customized marketing strategy that is focused and cost-effective.

Bonus: It helps you to measure results

If you want to know whether your marketing efforts are paying off, you need to be able to measure the results. A good marketing plan will include specific goals and objectives, as well as a system for tracking and measuring results. This information is essential in order to make adjustments to your marketing strategy and to ensure that you are achieving your desired results.

 By taking the time to develop a well-thought-out plan, you can save yourself a lot of time, money, and hassle in the long run.

Steps for Marketing planning strategy 

Marketing Planning Strategy Steps
Source: Marketing Planning Strategy Steps

Your marketing plan is critical to the success of your business. This is, often referred to as a marketing strategy, sets out your marketing approach and may change over time depending on the demands of your company. Also, we know that when it comes to marketing, there is no one-size-fits-all solution. The approach that you take will be largely dependent on your business goals, budget, and target audience. However, there are some general steps that all businesses should take when planning their marketing strategy.

Research your target market and understand their needs and wants

First step of marketing planning strategy is to define your target market. This includes understanding who your ideal customer is, what their needs and wants are, and where they can be found. If you want your marketing efforts to be successful, you need to make sure that you are targeting the right audience. Take some time to research your target market and learn about their needs and preferences. This will help you create more effective marketing messages that resonates with them.

There are a variety of marketing channels that you can use to reach your target audience. Some of the most popular channels include, but are not limited to, television, radio, print, and online advertising. It’s important to select the channels that will be most effective for reaching your target market.

Set realistic objectives and goals

The next step in any marketing planning process is to define your goals. What do you want to achieve with your marketing efforts? Do you want to increase brand awareness, drive traffic to your website, or generate sales? Once you have a clear understanding of your goals, you can start to develop a strategy that will help you achieve them. Setting objectives and goals is essential for any marketing plan. Without them, you will not be able to measure your success or determine whether or not you are on track. Objectives should be specific, measurable, achievable, relevant, and time-bound.

Your goal should state how much you want to grow sales and how long you will take to reach that number. You should set goals that you can achieve through tactics that you control. Try not to set goals that depend on things that are not under your control. To achieve your goal, you need to come up with a plan of action. This includes a list of specific tactics or steps you will take to reach your goal. Create precise, simple, and clear goals for your business. Then, create a detailed plan with specific tactics to achieve these goals.

Situation Analysis

Situation analysis is the process of analyzing an organization’s internal and external environment to identify opportunities and threats that may impact its ability to achieve its objectives. The purpose of a situation analysis is to help organizations make informed decisions about where they are, where they want to be, and how they can get there. A well-executed situation analysis will provide insights into an organization’s current state, help define its objectives, and identify potential risks and opportunities.

A situation analysis can be conducted at different levels, from the macro level (e.g., industry analysis) to the micro level (e.g., competitor analysis).The situation analysis is a critical part of the marketing planning process. It is conducted at the beginning of the planning process and sets the stage for the development of marketing objectives and strategies. The situation analysis should be revisited periodically to ensure that it remains relevant as the environment changes. The situation analysis includes a SWOT analysis, which is a tool for identifying an organization’s strengths, weaknesses, opportunities, and threats. The SWOT analysis is just one part of the situation analysis, but it is often used as a standalone tool. 

SWOT Analysis 

The situation analysis includes a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). When conducting a SWOT analysis, organizations should consider both internal and external factors. Internal factors are those within the organization’s control, such as its culture, structure, and processes.

External factors are those outside of the organization’s control, such as the competitive environment, economic conditions, and social trends. The situation analysis should be conducted by a team of people with knowledge of the organization and its environment. The team should also have access to data and information that can be used to generate insights about the organization’s current state and potential future states. Once the situation analysis is complete, the next step is to develop marketing objectives. Marketing objectives are specific, measurable, achievable, relevant, and time-bound (SMART) goals that an organization sets to achieve its marketing goals. After setting marketing objectives, organizations will develop marketing strategies to achieve those objectives.

5C Analysis

5C analysis in situation analysis can be very helpful in understanding the organization’s internal and external environment. It can help managers see how the organisation is placed to achieve its aims, what resources and capabilities it has at its disposal and what sorts of changes are happening in the wider environment which could impact on its success or failure. A 5C analysis can also help organisations  to understand the strengths and weaknesses of their competitors, and how they can exploit or defend against these.

The 5C framework is a useful tool for conducting a situation analysis, as it helps to consider all relevant factors in the external and internal environment. However, it is important to remember that no single framework can provide a comprehensive picture of an organisation ’s environment and that other tools, such as SWOT analysis, can also be useful. The 5C framework is a tool that can be used to conduct a situation analysis. This framework helps to consider all relevant factors in the external and internal environment.

The 5C framework is composed of five different concepts which are: 

Marketing Planning Strategy Steps
Source: Marketing Planning Strategy Steps
  1. Competition,  
  2. Customers, 
  3. Company, 
  4. Collaborators, and 
  5. Context. 

Competition: When considering the competition, it is important to analyze the strengths and weaknesses of the organization’s competitors. This will help the organization to understand how they can exploit or defend against these. It is also important to consider the threats and opportunities that the competition presents.

Customers: It is important to consider the needs and wants of the organization’s customers when conducting a 5C analysis. This will help the organisation to understand how to best satisfy their customers. 

The customer is the center of the 5C model, and the other elements of the model – company, collaborators, competitors, and context – all revolve around the customer. Customers’ needs and wants should be at the forefront of any organization’s decision-making process.

When conducting a 5C analysis, organizations should keep the following customer-centric questions in mind:    

  • What do our customers want?    
  • What do our customers need?    
  • How can we better meet our customers’ needs and wants?    
  • What are our customers’ unmet needs and wants?    
  • How can we better understand our customers’ needs and wants?

Company: When considering the company, it is important to analyse the strengths and weaknesses of the organisation. This will help the organisation to understand how they can improve their performance. 

Collaborators: It is important to consider the organisation’s collaborators when conducting a 5C analysis. This will help the organisation to understand how they can best work with their collaborators. 

Context: The context refers to the external environment in which the organisation operates. It is important to consider the political, economic, social, technological, legal, and environmental factors that could impact the organisation. These factors can help the organisation to understand the opportunities and threats that they face.

The marketing strategies should be based on the insights generated through the situation analysis. Organizations should periodically revisit their situation analysis to ensure that it remains relevant. As the environment changes, new opportunities and threats may emerge. The situation analysis can help organizations stay ahead of these changes and make informed decisions about their marketing plans.

PEST Analysis

low light photography of armchairs in front of desk
Source: Marketing Planning Strategy Steps

You may also perform a PEST analysis (Political, Economic, Social, Technological), which is the same as a 5C analysis’s climate section. A PEST analysis (Political, Economic, Social, Technological) is a type of political analysis that examines how various factors outside your company’s control affect it. 

PEST analysis is an important tool used in marketing planning. It helps companies to track and respond to changes in the external environment, and provides a framework for making strategic decisions. The PEST acronym stands for Political, Economic, Social, and Technological factors. These four factors cover a wide range of macro-environmental variables that can impact a company’s performance. Political factors include things like government regulations and tax policies. Economic factors include interest rates and inflation. Social factors include demographics and lifestyle trends. Technological factors include R&D activity and the diffusion of new technologies.

PEST analysis can be used to help identify opportunities and threats in the external environment, and to make informed decisions about where to allocate resources. It is a flexible tool that can be adapted to different situations and industries. When used in conjunction with other tools, such as SWOT analysis, PEST analysis can provide a comprehensive picture of the competitive landscape and help companies develop robust marketing plans. PEST analysis is just one tool in the marketing planning toolbox. Companies should use a variety of tools and techniques to develop comprehensive marketing plans. PEST analysis can be a valuable addition to your company’s planning arsenal.

Research your competition

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No matter how unique your product or service may be, you will always have competition. It is important to research your competitors in order to understand their strengths and weaknesses and how they are positioning themselves in the marketplace. 

After you’ve figured out who your rivals/competitors are, you need to evaluate them. This information may be tougher to come by, but you can attempt to gather as much data as possible by listening attentively to your clients, friends, and neighbors when they’re talking about their products and services and keeping an eye out for rivals’ marketing. To assess your competitors, you must first answer the following questions:

  • How do people in the community see your competitors?
  • What are your competitors’ target customers and what markets do they focus on?
  • Why have certain customers or groups of consumers particular liked or despised your rivals?
  • What marketing techniques have your rivals attempted?

Develop your marketing mix 

Marketing mix also referred as 4P’s of marketing. Your marketing mix is the combination of strategies and tactics that you will use to reach your target market and achieve your objectives. The marketing mix, or the four P’s of marketing, is a set of four elements that form the foundation of any marketing plan. The 4 Ps are product, price, place, and promotion. By considering these elements, businesses can develop a marketing strategy that will help them to reach their target market and achieve their desired results.

Four P’s of marketing

The 4 Ps are product, price, place, and promotion.

Product:

 The first step in developing a marketing strategy is to determine what product or service you will be offering. This can be done by considering the needs of your target market and what you have to offer that meets those needs. Once you have determined what you will be selling, you need to decide on the features of your product or service and how it will be differentiated from similar products or services on the market.

Price:

 The next step is to set a price for your product or service. This should be done in consideration of the value that your target market places on the product or service, as well as the costs of producing and marketing the product or service. It is important to strike a balance between setting a price that is too high, which will deter potential customers, and setting a price that is too low, which will result in a loss for your business.

Place:

 Once you have determined what you will be selling and at what price, you need to decide where you will sell your product or service. This involves considering the distribution channels that are available to you and determining which ones will be most effective in reaching your target market. You also need to decide on the location of your business, taking into account factors such as foot traffic and accessibility.

Promotion: 

The final step in developing a marketing strategy is to determine how you will promote your product or service. This involves considering the various marketing channels that are available to you and determining which ones will be most effective in reaching your target market. You also need to consider the message that you want to communicate with your marketing campaign and how best to communicate it.

Create a budget.

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Creating a budget is vital to ensuring that your marketing plan is feasible and within your means. Be sure to include all costs associated with each element of your marketing mix so that you have an accurate representation of what your total expenditure will be.

Creating a marketing budget can help you make more informed decisions about what you can and can’t afford by determining what you’re able to spend. Choosing the most cost-effective possibilities for your company ensures that your whole marketing plan succeeds. This does not have to constrain you. Search engines and paid advertising on social media lets you choose how much money you want to spend. This makes them accessible for people with any budget size.

Implement and monitor your plan.

After you have developed and finalized your marketing plan, it is time to put it into action. In order to complete your marketing plan, you will need to take action and monitor your progress along the way. This includes setting specific goals and objectives, as well as creating a timeline for completing each task. Additionally, you will need to track your results so that you can measure your success. By taking these steps, you can ensure that your marketing plan is executed effectively and that you are achieving your desired results.

There are many online analytics tools that can help you track this. Make sure to only track data that is relevant to your business. This way, you can make effective measurements. Celebrate your successes and learn from your failures.

Evaluate and adjust your marketing strategy.

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Once you have implemented your marketing strategy, it’s important to measure the results. This will help you determine whether or not your efforts are successful and where you can make improvements.

Evaluating your marketing strategies will help you figure out what works and what doesn’t. You can then use this information to improve your current plan and make better decisions about future marketing efforts. You can find information about how people are finding your home by looking at your website, social media, and other marketing materials. 

Repeat steps 1-8 as needed.

By following these steps, you can develop a marketing strategy that will help you achieve your business goals. 

Here we discussed some questions related to marketing planning strategy.

What are the three steps involved in the planning phase of the strategic marketing process?

The three steps involved in the planning phase of the strategic marketing process are: 

  1. Setting marketing goals
  2. Conducting market research, and 
  3. Creating a marketing plan.

The first step, setting marketing goals, involves setting specific, measurable, attainable, relevant, and time-bound objectives that will guide the marketing strategy. The second step, conducting market research, helps to gather information about the target market, including consumer needs and wants, competitor analysis, and market trends. This information is used to create the marketing mix, which is the third step in the process. The marketing mix includes the 4 Ps of marketing: product, price, promotion, and place. The fourth and final step in the strategic marketing process is to monitor and evaluate results. This helps businesses track progress towards their goals and make necessary adjustments to the plan.

Which of the following represents the three major phases of a marketing plan?

  1. Action, adjustment and assessment, 
  2. strategy, regulation and execution,  
  3. Planning, implementation and control 
  4. apply, design and manage

Answer: Option (C) is correct.

The three phases of a marketing plan are the preliminary, implementation, and control. In the preliminary stage, marketers conduct market research and develop objectives for their marketing campaigns. During the implementation phase, marketers execute their marketing plans and track progress towards their objectives. Finally, in the evaluation stage, marketers assess the performance of their marketing campaigns and make necessary adjustments.

Which of the following is the first step in developing a marketing strategy?

  1. conducting a needs analysis
  2. identifying your target market
  3. developing your marketing mix
  4. setting your marketing goals

Answer: Correct option is (A)

The first step in developing a marketing strategy is conducting a needs analysis. This helps you to understand what your customers need and want, as well as how to best reach them. Once you have this information, you can begin to develop your marketing mix and set your marketing goals.

Which of the following is the third step in the marketing planning process?

  1. Define business and mission
  2. Set your objective and goals
  3. Create a budget
  4. Situation Analysis 

Answer: Option (D) is correct.

The third step in the marketing planning process is situation analysis.

This step assesses the internal and external marketing environment to determine the company’s current situation. The goal of this step is to help marketers understand the opportunities and threats that exist and the company’s strengths and weaknesses. In order to complete a thorough situation analysis, marketers must first understand the macroenvironment  and microenvironment. The macroenvironment includes factors that are out of the company’s control, such as economic, political, and social conditions. The microenvironment, on the other hand, includes factors that the company can control, such as suppliers, distributors, and customers. After understanding the macro- and microenvironment, marketers must then conduct a SWOT analysis.

Which of the following is part of the marketing process?

  1. Analyzing customer needs and wants 
  2. Designing a product or service to meet those needs 
  3. Developing a marketing mix  
  4. Creating a sales plan 
  5. All of the above

Answer: Option (E) is correct.

All of the above are part of the marketing process. Marketing starts with understanding customer needs and wants and designing a product or service to meet those needs. The marketing mix is then used to develop a sales plan.

Which of the following is not one of the three phases of the strategic marketing process?

  1. Determination Phase
  2. Situation Analysis
  3. Marketing mix
  4. Implantation and control 

Answer: Option (A) is correct.

Determination is not a phase of strategic marketing process.

After you have put a marketing plan in place, it is important to do what?

Answer: Monitor your progress.

After you have put a marketing plan in place, it is important to monitor your progress and make adjustments as necessary. This will help ensure that your marketing efforts are effective and that you are able to achieve your desired results. Additionally, monitoring your progress will also help you identify any areas where you may need to make changes to your marketing strategy.

A firm’s marketing philosophy determines how strategic marketing activities are used to achieve.

  1. Customer response
  2. Desirable thought
  3. Business goals
  4. Efficiency

Answer: Option (C) is correct.

Which of the following are the two components of a global marketing strategy?

  1. Understanding foreign currency changes and developing goods that may be priced appropriately
  2. Creating advertising messages that appeal to foreign consumers and encouraging them to adopt domestic practices.
  3. To identify the specific target markets to pursue, as well as how to create a marketing mix in order to gain a competitive edge
  4. Adapting to new regulations and targeting as many people as possible.

Answer: Option (C) is correct. There are two key elements to a successful global marketing strategy: determining your target market and creating a marketing mix that will reach them.

The target market is the group of consumers that a company wants to reach with its products or services. The marketing mix is the combination of elements that a company uses to promote its products or services.

When determining the target market, a company must first understand the needs and wants of consumers in different geographical regions. It must also consider the cultural, economic, and political factors that may influence consumers’ decisions. After determining the target market, a company can develop a marketing mix that is tailored to the needs of that market.

The four elements of the marketing mix are product, price, place, and promotion.

The product is the good or service that a company offers to consumers. The price is the amount of money that consumers must pay to purchase the product. The place is the location where the product is sold. The promotion is the way in which a company communicates with consumers about its products or services.

Which of the following types of firms would be most likely to use a global marketing strategy?

  1. multinational 
  2. multidomestic 
  3. transborder
  4. transnational 
  5. multicountry 

Answer: Option (D) is correct.

Transnational firms are firms that have a presence in multiple countries and operate in more than one country. For these firms, it makes sense to take a global approach to marketing in order to reach the largest number of potential customers. Additionally, firms that sell products or services that are not unique to any one country (such as Coca-Cola or Nike) are also good candidates for a global marketing strategy. 

Why is brand extension a popular marketing strategy?

There are several reasons why brand extension is such a popular marketing strategy. 

First, it allows companies to leverage the equity of their existing brands to create new products and services. This can be a very efficient way to enter new markets and gain market share. Second, brand extension can help companies to differentiate their offerings from those of their competitors. By association, the new product or service can benefit from the positive attributes of the parent brand. 

Finally, brand extension can help to build customer loyalty by providing customers with a wider range of products and services to choose from within a single brand family. Brand extension is not without its risks, however. In some cases, the new product or service may fail to live up to the expectations of customers and tarnish the parent brand’s reputation. Also, brand extension can lead to customer confusion if the new offering is too different from the existing product line.

Therefore, it is important for companies to carefully consider the risks and rewards of brand extension before embarking on this type of marketing strategy.

Brand extension is a popular marketing strategy for many companies because it can allow them to leverage the equity of their existing brands to enter new markets and differentiate their offerings from those of their competitors. However, brand extension can also lead to customer confusion if the new offering is too different from the existing product line. Therefore, it is important for companies to carefully consider the risks and rewards of brand extension before embarking on this type of marketing strategy.

Final Remarks

The bottom line is that marketing planning is essential for any business that wants to be successful. There are a number of different marketing planning models that companies can use, but the basic process is generally the same. The goal of the marketing planning process is to create a plan that will help the company achieve its desired results. By taking the time to carefully consider all of the factors that can impact its ability to reach its target market, the company can develop a plan that will maximize its chances of success. 

By taking all of these factors into account which we discussed above, organizations can develop a well-rounded understanding of their customers and the market landscape, which will ultimately help them make better business decisions.

Sofia Nikolaishvili
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Sofia Nikolaishvili

After earning a professional degree in linguistics and literature I decided to try out blogging to explore my passion for writing and gain first hand experience. I write about everything I'm interested...

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