Exploring New Product Development

Bringing a new product to market is a long process that takes a lot of testing and brainstorming. Product development is a difficult process because the odds are against the...

What Are The Main Ways To A Company’s Success, And How Can A Mission Statement Help Achieve Goals

By Nino Gogitdze Any company's goal is to establish itself in the local or international market and gain customer loyalty, which is...

How Do Competitive Strategies Help Companies Beat The Competition, And Which One To Choose?

By Nino Gogitdze Unless you have a cash-bearing tree in your lawn, I’m sure you’ve looked for ways to bargain, or went...

The Most Common Mistakes In Strategic Planning

Or how not to fail? Any organization needs a strategy to achieve its goals. It needs to be refined and adapted over time, considering external changes....

5 Most Useful Social Media Marketing Tips

We live in the age of social media. No one can escape from the all-encompassing pull of the World Wide Web. Humans are social creatures by design, constantly seeking or sharing information....

Competitive Analysis For Social Media

Nowadays more people are using social media as a means to earn money than ever before. There are multiple platforms to choose from, and a multitude of topics to focus on. Naturally,...

Most Popular

How To Identify Your Target Audience

If you are launching a new product, service, or adding new content, you should first ensure your target audience is going to...

Exploring New Product Development

Bringing a new product to market is a long process that takes a lot of testing and brainstorming. Product development is a...

What Are The Main Ways To A Company’s Success, And How Can A Mission Statement Help Achieve Goals

By Nino Gogitdze Any company's goal is to establish itself in the local or...

Latest Stories

5 Most Useful Social Media Marketing Tips

We live in the age of social media. No one can escape from the all-encompassing pull of the World Wide Web. Humans are social creatures by design, constantly seeking or sharing information....

Competitive Analysis For Social Media

Nowadays more people are using social media as a means to earn money than ever before. There are multiple platforms to choose from, and a multitude of topics to focus on. Naturally,...

Societal Marketing Concept

The societal marketing concept is one of the five major marketing concepts. It differs greatly from social media marketing. It is a combination of two principles: the welfare of society and the...

6 Questions To Ask To Understand Consumer Behavior

To properly understand marketing, it is inevitable that one must thoroughly study consumer behavior. There are many applications to study consumer practices such as their pre-purchasing habits, preferences, the psychology behind a...

Don't Miss

Why Spend Time Building Brand Image

Even beginners in business and marketing have likely come across the term “Brand Image”.  Although it may seem to be solely a concern for large...

Top 7 secrets of Engaging Content

Talking about digital marketing is unthinkable without content. The 21st century is the era of the digital world, in which content is...

How Do Competitive Strategies Help Companies Beat The Competition, And Which One To Choose?

By Nino Gogitdze Unless you have a cash-bearing tree in your lawn, I’m sure...